Natural Search Specialist

The Natural Search Marketing Specialist is responsible for optimizing the content and structure of Apogee Search's clients' web sites in order to increase relevance thus improve search engine ranking. The nature of the Natural Search team is collaborative. Each specialist works as part of an account team responsible for specific clients. In addition, they will be working as part of a team responsible for a portfolio of accounts.

Successful analysts have a unique blend of marketing savvy, excellent verbal and written communication skills, analytical ability, and research skills. Polymaths are what we seek.

Sound interesting, but not sure what all of this means or how to do any of this? That is OK. This is an entry level position in a new industry, so training will be provided. This is not a technical role. Knowledge of Web development and programming is helpful, but as long as you use the search engines and social media (Facebook, blogging, del.icio.us, Digg, etc) you have the basic "technical" skills you need.

Primary Duties include:

  • Daily management of accounts: checking ranks, general update on status of campaign and website of client
  • Defining realistic goals for clients' SEO efforts
  • Collaboration with account managers to create plans to meet clients' goals
  • Face to face, phone, email, and web conferences with clients
  • Researching industry trends, best practices, initiatives and issues
  • Research keywords and website, optimization of website
  • Link building, reporting, ongoing optimization of campaign and/or website
  • Evaluating websites and industries of prospective clients
  • Development and refinement of internal processes

Qualifications:

  • College education (Plan II, Advertising, iSchool, Economics, Math, Communications, Business preferred)
  • Passionate about online marketing - experience with online or off-line advertising/commerce preferred
  • Ability to be creative and imaginative
  • Analytical thinking capabilities
  • Detail-oriented personality
  • Excellent writing skills
  • Experience with the Microsoft Office Suite, particularly Microsoft Excel a plus, but not required
  • Professional attitude and demeanor
  • 1-2 years internship or work experience (does not need to be in natural search or marketing)
  • HTML/CSS, JavaScript, and/or PHP knowledge a plus, but not required
  • Desire to be on part of a team that sets the bar for excellence in its industry

To apply for this position, submit your resume to hiring@apogee-search.com with "Natural Search Specialist" in the subject line. We are a 21st century company, focused on the digital frontier, so no phone calls please.

 

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“Apogee Search has worked wonders for iKey’s Search Engine Optimization and Pay Per Click campaigns. The expertise of the staff, combined with their professionalism and quick response, has resulted in significant cost savings, as well as improvements in both the quantity and quality of leads.”

Danielle Nepustil, Marketing Programs Manager
iKey

 



Apogee Search®, Austin, Texas, Tel: 512.583.4200, Fax: 512.583.4205