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Paid Search (Pay Per Click) Advertising

Gain immediate leads and sales - plus a wealth of up-to-date metrics for optimized online marketing.

Fast Results With Paid Search (PPC) Advertising 
In the last 10 years, Paid Search advertising has grown into the dominant form of online advertising with total spending expected to exceed $20 billion in 2008, nearly a 20% increase from 2007. The success of Paid Search advertising is primarily due to its Pay Per Click pricing model and the ability it gives advertisers to optimize campaigns to ROI metrics.

Apogee Search can provide your company with a complete, fully managed Paid Search advertising program, as well as one time a la carte services. Through our PPC offerings, you will gain more qualified visitors to your site which ultimately leads to increased revenue.

Our experienced team of PPC specialists works closely with each client to define ROI goals and optimizes campaign variables to achieve those goals. We provide support for every step of your Paid Search campaign, from comprehensive campaign management to stand-alone services such as PPC start-up, PPC audit and PPC training, providing you with the tools and knowledge you need to successfully manage your campaign in-house. The end result is a highly successful PPC campaign and a long list of satisfied clients.

We Handle All the Details
Your Paid Search campaign management services with Apogee include:

• Complete and customized setup of all Paid Search campaigns
• Detailed progress reports
• Keyword selection to choose high ROI keywords
• Fully customized ad copy creation
• Complete integration, including CRM integration, with web analytics to directly track progress
• Monthly budget analysis and recommendations
• Cost-effective management of all campaigns
• Data analysis and recommendations for you to use in your other marketing programs
• Auditing to ensure that your campaign is performing its best
• PPC training that will educate your team about the industry’s best practices

Your Benefits 
Paid Search advertising with Apogee provides a variety of critical business benefits, including:

• Rapid gains in leads and sales within your target markets
• Maximizes the return on your monthly Paid Search investment
• Dramatic increases in qualified visitors to your site
• Precise metrics to test, analyze and optimize keywords and keyword phrases for your site
• A large number of keywords generated based on search volume and competitive analysis
• More time to spend on other mission critical activities, with the assurance that the PPC advertising will be professionally managed
• Accelerated ROI, with costs tied directly to performance
• Improved customer relations
• World-class Paid Search management to create more revenue, faster

Let Apogee handle all your PPC campaign needs, from full management services to innovative, one-time offerings. Apogee’s suite of PPC services will bring you qualified leads, higher sales, and success you can measure.

PPC Services:

• PPC a la Carte
• Testing and Measurement
• Search Marketing Training (PPC)

PPC Resources and Information:

• PPC FAQs
• PPC Questions White Paper