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More than Creative
In the world of traditional advertising, Media Buying has always been the ghetto. The cool kids hang out in Creative Services. With difficult to track vehicles such as print advertising, that may have been acceptable. But even with the advent of the online world, and its eminently measurable and metrics-driven characteristics, all too many agencies continue to staff their Media Buying teams with inferior players, because the creative and account manager types that run agencies simply can't stomach paying media buyers the wages that top players now command in the marketplace.

At Apogee Search, our Online Media Buyers are forged within the analytical hearth of Search Engine Marketing. They are experts in the planning, negotiation, and measurement of Internet advertising, and are all top-shelf "A players" that you not only want, but need on your team.

Apogee Search can provide your company with a complete, fully managed online media program. This way, you can take full advantage of the ever-increasing volumes of traffic flowing through today's major and vertical web portals.

We Handle All the Details
Your Online Media Buying services with Apogee include:

• Preliminary consulting and strategic planning. For any new client, the initial phase consists of needs assessment and planning. If a client is engaged with Apogee for either Paid Search Management or Natural Search Engine Optimization, we can use the data from these campaigns to inform our efforts in other media.
• Tactical research and negotiation. Once a client's needs are properly understood, we begin the process of finding and evaluating appropriate advertising vehicles, and negotiating the best possible pricing. At the completion of this phase, a media plan is presented to the client for approval on a vehicle by vehicle basis.
• On-going management, testing and measurement, and reconciliation. Upon plan approval, we implement the advertising campaign. On-going analysis and optimization ensure continual performance improvement.

Your Benefits
Online Media Buying with Apogee Search provides a variety of critical business benefits, including:

• Rapid gains in leads and sales within your target markets
• A professionally managed media campaign that maximizes the return on your monthly advertising investment
• Dramatic increases in qualified sales prospects
• More time to spend on other mission critical activities, with the assurance that the search engine advertising will be professionally managed
• Accelerated ROI, with costs tied directly to performance
• Improved customer relationships
• World-class Media Buying to create more revenue, faster.
  

Related links:

• Online Media Planning FAQs