Search Engine Marketing Glossary

Sure you probably don't know what the Google Death Penalty is, but neither did we at one point in time. Below is a glossary of terms (jargon, really) seen in the Search Engine Marketing industry. Skim through and impress your friends when they ask about Doorway Pages.

Glossary

301 Redirect
302 Redirect
404 Error
Aaron Wall
Above The Fold
Action
Advertising Copy
Adware
Adwords Haiku
Affiliate
Affiliate Management
Affiliate Marketing
Agent Name Delivery
Alexa
AllTheWeb
ALT Attribute
ALT Tag
ALT Text
AltaVista
Anchor Text
Austin Update
BackLinks
Baidu
Barry Schwartz
Below The Fold
Bid
Bid Jamming
Bid Limits
Big Daddy
Black Hat
Blog
Blog Comment Spam
Body Field
Boris Mordkovich
Bot
Bounty
Bourbon Update
Brandy Update
Bread Crumbs
Brett Tabke
Broad Match
Brochureware
Call To Action
CAN-SPAM
CAPTCHA
Cascading Style Sheet
Catcher Pages
Click Fraud
Click Through Rate
Cloaking
Comment Tag
Comparison Shopping Engine
Content Advertising
Contextual Advertising
Conversion Rate
Cost Per Acquisition
Cost Per Action
Cost Per Click
Cost Per Impression
Cost Per Lead
Cost Per Sale
Cost Per Thousand
CPA
CPC
CPL
CPM
CPS
Crawler
CSS
CTR
Daily Searchcast
Danny Sullivan
David Naylor
Dead Link
Deep Linking
Delisting
Digital Point Forums
Digital Wallet
Directory
Display URL
DMOZ
Domaining
Doorway Pages
Duplicate Content
Dynamic HTML
EINet Galaxy
Email Marketing
Eric Schmidt
Exact Match
eXtensible Markup Language
External Linking
FaceBook
Flash
Flog
Florida Update
Frames
Froogle
Gateway Pages
Google
Google AdSense
Google AdWords
Google Analytics
Google BackLinks
Google Bomb
Google Bowling
Google Checkout
Google Dance
Google Death Penalty
Google Directory
Google GoogleBot
Google Hell
Google Juice
Google Link
Google Site Targeted
Google Sitemaps
Google Slap
Google Toolbar
Google Webmaster Central
Googleplex
Goto.com
Hidden Text
Hilltop
HTML
Hyperlink
HyperText Markup Language
Inbound Link
Indexing
Ingenio
Inktomi
Internal Linking
Invisible Text
IP Address
IP Spoofing
Jagger Update
Jason Calacanis
JavaScript
Jennifer Slegg
JenSense
Jeremy Zawodny
Jerry Yang
John Battelle
KEI
Key Phrase
Keyword
Keyword Density
Keyword Effectiveness Index
Keyword Rankings
Keyword Stuffing
Landing Pages
Larry Page
Lead
Link Bait
Link Condom
Link Farm
Link Text
Local Search
Long Tail Keywords
Lycos
Made For AdSense
Mahalo
Malware
Matt Cutts
META Tag
META Tag Content
META Tag Description
MFA
Michael Arrington
Minus 30 Penalty
Minus 950 Penalty
Miserable Failure
MSN AdCenter
Multivariate Testing
MySpace
Narrow Match
Natural Search
Negative Keyword
Neil Patel
NoFollow
Off Page Optimization
On Page Optimization
One Way Link
Open Directory Project
Organic Search
Outbound Link
Overture
PageRank
PageRank Leakage
Paid Search
Pay Per Call
Pay Per Click
Pay Per Post
Permanent Links
Phrase Match
PPC
PPC Arbitrage
PPP
PR
PR0
PR10
Price Comparison Engine
Product Feed
PubCon
Real Simple Syndication
Reciprocal Link
Referrer Spam
Referring URL
Rented Links
Return On Advertising Spend
Return On Investment
ROAS
Robot
Robots.txt
ROI
RSS
Run of Site Links
Sandbox
Screwgle
Scumware
Search Engine Indexing
Search Engine Land
Search Engine Marketing
Search Engine Optimization
Search Engine Rankings
Search Engine Results Pages
Search Engine Roundtable
Search Engine Strategies
Search Engine Watch
Search Marketing Expo
Search Marketing Standard
Searchblog
SEM
SEO
SEO Book
SEO Copywriting
Sergey Brin
SERPs
SES
Shopping Engine
Site Map
Site Wide Links
Slurp
SMX
Social Media Optimization
Spam
Sphinn
Spider
Splash Page
Static HTML
Stemming
Stop Word
Submission Service
Supplemental Index
Supplemental Result
Taguchi
Technorati
Ted Murphy
Three Way Link
Tim Mayer
Title Field
TITLE Tag
Tracking URL
TrustRank
Uniform Resource Locator
URL
Vanessa Fox
Visitor
Web Analytics
Web Crawler
Web Spider
Webmaster World
White Hat
Wordtracker
XML
Yahoo Content Match
Yahoo Easy Track
Yahoo Keyword Selector Tool
Yahoo Match Driver
Yahoo Paid Inclusion
Yahoo Search Marketing
Yahoo Sponsored Search
Yahoo Weather Report



Return to the Apogee Search Marketing Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to blog@apogee-search.com


 

“We’re very impressed with Apogee's creative thought and ability to identify potential users of our software. You can bet we’ll be spreading the good word about you when we encounter colleagues who could benefit from your services.”

-Lisa Wells, VP of Marketing
Mesquite Software

 

LATEST NEWS

2008.04.15 | MarketingProfs
Top 10 Things You Should Be Monitoring in Your PPC Reports

2008.04.03 | Austin Business Journal
Austin Technology Council adds to board


Apogee Search®, Austin, Texas, Tel: 512.583.4200, Fax: 512.583.4205