Search Engine Optimization (SEO) Glossary

Sure you probably don't know what the Google Death Penalty is, but neither did we at one point in time. Below is a glossary of terms (jargon, really) seen in the Search Engine Marketing industry. Skim through and impress your friends when they ask about Doorway Pages.

# - A - B - C - D - E - F - G - H - I - J - K - L - M - N - O
P - Q - R - S - T - U - V - W - X - Y - Z - Show All

Glossary

200 Status OK
301 Redirect
302 Redirect
403 Error Message
404 Error
A/B Testing
Aaron Wall
Above The Fold
Absolute Link
Accessibilty
Action
Ad Blocker
Ad Recall
Ad Space
Advertising Copy
Adware
Adwords Haiku
Affiliate
Affiliate Management
Affiliate Marketing
Agent Name Delivery
Aggregator
AJAX
Alexa
Algorithm
AllTheWeb
ALT Attribute
ALT Tag
ALT Text
AltaVista
Anchor Text
AOL
Apache
API
Ask.com
Austin Update
Authority
Automated Bid Management
BackLinks
Baidu
Ban
Banner
Banner Exchange
Barry Schwartz
Behavioral Targeting
Below The Fold
Bid
Bid Jamming
Bid Limits
Big Daddy
Black Hat
Blog
Blog Comment Spam
Blogger.com
Blogosphere
Blogroll
BoardReader
Body Field
Bookmark
Boolean Search
Boris Mordkovich
Bot
Bounce Rate
Bounty
Bourbon Update
Brand Messaging
Brandy Update
Bread Crumbs
Brett Tabke
Bridge Page
Broad Match
Brochureware
Broken Link
Bucket
Buying Funnel
Cache
Call To Action
CAN-SPAM
CAPTCHA
Cascading Style Sheet
Catch All Listing
Catcher Pages
Click Bot
Click Fraud
Click Through
Click Through Rate
Client
Cloaking
Cloud Computing
Comment Tag
Comparison Shopping Engine
Competitive Analysis
Content Advertising
Content Network
Content Targeting
Contextual Advertising
Conversion Action
Conversion Rate
Cookie
Copyright
Cost Per Acquisition
Cost Per Action
Cost Per Click
Cost Per Impression
Cost Per Lead
Cost Per Sale
Cost Per Thousand
CPA
CPC
CPL
CPM
CPS
Crawler
CSS
CTR
Cuil
Cybersquatting
Daily Searchcast
Danny Sullivan
David Naylor
Dayparting
Dead Link
Deep Linking
Del.icio.us
Delisting
Description Tag
Destination URL
DHTML
Digg
DiggBait
Digital Point Forums
Digital Wallet
Directory
Display URL
Distribution Network
DMOZ
Domain Name
Domain Squatting
Domaining
Doorway Pages
Drupal
Duplicate Content
Dynamic HTML
Dynamic Keyword Insertion
Dynamic Landing Pages
eCommerce
EINet Galaxy
Email Marketing
Email Newsletter
Encryption
Entry Page
Eric Schmidt
Error Page
Exact Match
Exit Page
eXtensible Markup Language
External Linking
External Referrer
FaceBook
Fail Whale
Feeds
File Transfer Protocol
Flash
Flickr
Flog
Florida Update
Forum
Frames
Front Page
Froogle
FTP
Gateway Pages
Geo-Tagging
Geo-Targeting
Google
Google AdSense
Google AdWords
Google Analytics
Google BackLinks
Google Bomb
Google Bowling
Google Checkout
Google Dance
Google Death Penalty
Google Directory
Google Docs
Google GoogleBot
Google Grants
Google Hell
Google Hot Trends
Google Juice
Google Link
Google Local 10 Pack
Google Personalized Search
Google SearchWiki
Google Site Targeted
Google Sitemaps
Google Slap
Google Toolbar
Google Universal Search
Google Webmaster Central
Google Website Optimizer
Googleplex
Goto.com
GUI
hCard
Head Terms
Heading Tags
Hidden Text
Hilltop
Homepage
HTML
HTTP
HTTP Cookie
HTTP Referrer Data
HTTPS
Hyperlink
HyperText Markup Language
Impression
Inbound Link
Indexability
Indexing
Ingenio
Inktomi
Internal Linking
Invisible Text
Invisible Web
IP Address
IP Address Lookup
IP Spoofing
Jagger Update
Jason Calacanis
JavaScript
Jennifer Slegg
JenSense
Jeremy Zawodny
Jerry Yang
John Battelle
John Dvorak
KEI
Key Performance Indicators
Key Phrase
Keyword
Keyword Density
Keyword Effectiveness Index
Keyword Rankings
Keyword Stuffing
Keyword Tag
Keyword Targeting
Lag Time
Landing Pages
Larry Page
Lead
Lead Bait
Link
Link Architecture
Link Bait
Link Checker
Link Condom
Link Exchange
Link Farm
Link Juice
Link Partner
Link Popularity
Link Rot
Link Text
LinkedIn
Local Prominence
Local Search
Log File
Long Tail
Long Tail Keywords
Long Tail Search Query
Lycos
Made For AdSense
Mahalo
Malware
Matt Cutts
Media RSS
META Data
META Tag
META Tag Content
META Tag Description
Metrics
MFA
Michael Arrington
Microblogging
Microformat
Minus 30 Penalty
Minus 950 Penalty
Mirror
Miserable Failure
MRSS
MSN AdCenter
Multivariate Testing
MySpace
Naked Links
Narrow Match
Natural Search
Navigation
Negative Keyword
Neil Patel
News Feed
NoFollow
NoIndex
Off Page Optimization
On Page Optimization
One Way Link
Online Reputation Management
Open Directory Project
Open Source
OpenID
OPML
Opt-in
Opt-Out
Organic Search
ORM
Outbound Link
Overture
P4P
PageRank
PageRank Leakage
Paid Inclusion
Paid Search
Parameter
Pay Per Call
Pay Per Click
Pay Per Impression
Pay Per Post
Permanent Links
Phrase Match
Podcast
Position Preference
PPC
PPC Arbitrage
PPC Management
PPCSE
PPP
PR
PR0
PR10
Price Comparison Engine
Product Feed
PubCon
Quality Score
Query
Real Simple Syndication
Real Time Search
Reciprocal Link
Referrer Spam
Referring URL
Rented Links
Return On Advertising Spend
Return On Investment
Revenue Sharing
Rich Media
ROAS
Robot
Robots.txt
ROI
RSS
RSS Feed
Run of Site Links
Safari
Sales Funnel
Sandbox
Screwgle
Scumware
Search Engine Indexing
Search Engine Land
Search Engine Marketing
Search Engine Optimization
Search Engine Position
Search Engine Rank
Search Engine Rankings
Search Engine Results Pages
Search Engine Roundtable
Search Engine Strategies
Search Engine Watch
Search Funnel
Search History
Search Marketing Expo
Search Marketing Standard
Search Personalization
Search Relevance
Searchblog
Secondary Links
SEM
Semantic Clustering
Semantic Web
SEO
SEO Book
SEO Copywriting
SEO Red Flag
Sergey Brin
SERPs
Server Logs
SES
Shopping Engine
Siphoning
Site Map
Site Wide Links
Slurp
SMX
Social Media
Social Media Optimization
Social Networks
Spam
Sphinn
Spider
Splash Page
Sponsored Listing
Static HTML
Stemming
Stop Word
Submission Service
Supplemental Index
Supplemental Result
Taguchi
Technorati
Ted Murphy
Term Frequency
Three Way Link
Tim Mayer
Time on Page
Title Field
Title Tag
Top-Level Domain
Tracking Cookie
Tracking URL
TrustRank
Tubemogul
Tweet
Twitter
Twitter Squatting
Twitterverse
UI
Uniform Resource Locator
Unique Visitor
Universal Search
URL
Usability
USP
Vanessa Fox
Vidcast
Video Blogging
Viral Marketing
Visitor
VSEO
Walled Garden
Web 2.0
Web Analytics
Web Cookie
Web Crawler
Web Spider
Webmaster World
White Hat
Wikipedia
Wordpress
Wordtracker
XML
XMPP
Yahoo!
Yahoo! Content Match
Yahoo! Easy Track
Yahoo! Keyword Selector Tool
Yahoo! Match Driver
Yahoo! Paid Inclusion
Yahoo! Search Marketing
Yahoo! Sponsored Search
Yahoo! Weather Report



Return to the Apogee Search Marketing Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to blog@apogee-search.com

 

MONTHLY EMAIL NEWSLETTER

Sign up for the Apogee Search Marketing Brief

Learn about Apogee, industry news and events, and more!

Please enter your email address:


Email: 
 

"Since Apogee took over our paid search, they have doubled our lead volume while maintaining or improving lead quality, and has done all of this at no increase in total cost to us (including their management fees)."

John Stockton, Marketing Director
NetSimplicity

 


SEM Blog | Services | SEO | PPC | Resources | News & Events | About Us | Contact Us | Site Map | Privacy | Scholarship | Legal
Apogee Search®, Austin, Texas  -  Toll Free: 1.800.984.3041  -  Tel: 512.583.4200, Fax: 512.583.4205