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Join Apogee Search at the PPC Summit Los Angeles 2009
On Thursday, September 24 at 9:10am, Apogee Search Manager of Website Effectiveness Consulting Alissa Ruehl will discuss “Landing Page Optimization Techniques that Lower Acquisition Costs." This session will provide tips and tricks for creating landing pages that convert, as well as testing techniques that will help you continually improve your conversion rates. As time allows, Ruehl will actually review attendee websites and landing pages and offer suggestions that can impact conversion rates. Later that day, Ruehl will also share insights on “Secrets to Getting the Most Out of Website Optimizer and Google Analytics!” at 4:00pm. Attendees of this session will learn how to use Google Website Optimizer to run free tests on their website to improve PPC conversion rates. The session will also cover advanced uses of Google Analytics that will help better analyze and optimize campaigns. To receive an exclusive 10% off the two-day registration fee for the PPC Summit Los Angeles courtesy of Apogee Search, use discount code: APOGEE10
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Alissa Ruehl, Manager of Website Effectiveness Consulting at Apogee Search, speaking with WebProNews at SES San Jose 2008:
Money is tight for most everyone due to the poor state of the economy. As a result, many marketing budgets are being cut especially in the area of landing page optimization. To get the most out of your money, Alissa Ruehl of Apogee Search suggests cutting back on bringing in more traffic and instead, using that money to better leverage the traffic you already have.
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