On Wednesday, Yahoo! announced the release of their new Yahoo! Web Analytics (beta) tool, which stems from their acquisition of IndexTools this past May. Website owners who employ the new tool can expect powerful data and insights, as well as real-time reports and graphs that will help identify ways in which to improve a site’s overall performance.

“Nothing is worse for site owners—and consumers—than bad marketing or a lousy user experience,” states Jitendra Kavathekar on the Yahoo! blog. “Here’s an easy tool designed to combat them… and fast.”

Yahoo! also stated that they are expecting to release this new service in “phases” for the remainder of 2008 and through the first part of 2009. Their first major deployment was Yahoo! Small Business, in time for the upcoming busy holiday shopping season.

This will be a free service to clients and advertisers who accept the standard Yahoo! agreement.

“We have already started to roll Yahoo! Web Analytics out to advertisers who seek Yahoo!’s help to build custom micro-sites, as well as to third-party application developers who build widgets and other mini-apps for Yahoo! users via our developer network or our new Yahoo! Open Strategy tools,” Yahoo!’s blog states.

In order to receive future updates on Yahoo! Web Analytics, users are encouraged to complete a sign-up form on the Yahoo! Web Analytics (beta) homepage.

This entry was posted on Thursday, October 9th, 2008 at 4:42 pm by mmbailey and is filed under Metrics, Tools, Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.