I interviewed Darby Tober, Natural Search Consultant at Apogee Search. She shared some valuable information about video optimization with me. A summary of our discussion follows:

Darby explained that video optimization is the process of taking steps to ensure that your videos are found by search engines and are accessible on video sharing sites. These videos work well for businesses looking for a more creative way to connect with consumers and disseminate information. Video viewing is a growing trend among consumers online, and video audiences span a wide variety of demographic groups.

B2C businesses benefit more from video content on the web because most people watch videos for pleasure. But, B2B companies can also benefit by producing informational videos and connecting with clients.

Darby offered a few valuable video optimization tips in this video:

• Branding is key. Let the viewer know who created the video and how they can learn more. Often a branded watermark on the video is sufficient.
• Use keywords as the video’s title and tags on the video sharing sites, as well as the page it is hosted on.
• Put HTML content around the video that explains the content of the video. This will help the search engine find and index the video.

This entry was posted on Tuesday, October 28th, 2008 at 3:49 pm by Brittany Paxman and is filed under Natural Search (SEO), Online Marketing, Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.