IE8 to Provide Private Browsing
The latest version of Microsoft’s Internet Explorer 8 (IE8) allows users to leave no Internet footprints behind while surfing the Web. Still in beta testing, InPrivateBrowsing is a new feature which does not record sites in a browser’s history and also prevents the collection of Internet files and cookies.
Even though the latest version of Explorer (IE7) and Firefox can block cookies and Internet files but can only delete the history of sites visited after the fact. InPrivateBrowsing will also block third-party content and some ads from appearing. Also, IE8 users with the private browsing feature enabled can view a list of companies that are trying to collect or display data. From there, they are able to block companies from collecting their usage data or providing third-party content, unless the users give their consent.
These new features are concerning to Paid Search and Internet Advertising because of the inhibiting of data collection. In a recent article published by CNN, Mike Zaneis, the vice president of public policy for the Internet Advertising Bureau, said “If IE8 blocks programs that track how many times an ad is seen — a calculation that helps determine payments to advertisers and publishers — that could also bring down the Web ad marketplace.”
Others are taking a wait-and-see stance since IE8 is still in beta testing and will likely see several changes. According to recent press reports, another noted feature of IE8 is an improved search bar that will provide suggested results.
It is not known when Microsoft will release IE8, but is stating that the second phase of beta testing is available for Internet users.
