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« SEM for SMB: Creating a Memorable Business Identity
Google PageRank Update: Friend or Foe »

Google Webmaster Tools Access Provider Program Launches

Google announced the launch of their Webmaster Tools Access Provider Program last week on their official blog. The idea of this program is to introduce as many webmasters as possible to Google Webmaster Tools, which launched back in 2006.

The idea of this program is great. Google has made Webmaster Tools more accessible to the average webmaster by allowing domain hosters the ability to use Google’s APIs to get their customers started with Webmaster Tools, and I fully support Google attracting more users to Webmaster Tools.

I highly recommend that all webmasters, new and old alike, tinker around with Webmaster Tools for at least a few minutes, because Google has done an excellent job of helping people further understand search. Webmaster Tools offers important site diagnostics information about when your site was last crawled, popular search terms that are driving traffic to your site, and even who is linking to you. The best part about Webmaster Tools is that Google has made it very easy for beginners to learn what all of this data means. Every section is embedded with links such as “How do I use this data?” or “More information,” and it is also very common to find the following small graphic located next to common search engine buzz words: . Hovering over this image will pop-up a small window with the definition of the word and links to read more about the topic or to see how it relates to your site. These tools are designed to help webmasters understand how to create the most search engine-friendly site possible, and they do so in a way that is easy for even beginners to fully understand…and for free!

Google originally launched the Webmaster Tools Access Provider pilot program for free with Go Daddy users in November 2007.

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This entry was posted on Friday, July 25th, 2008 at 2:58 pm by Sheila Hippert and is filed under Search Engine Marketing, Google, Natural Search (SEO), Website Design, SEM Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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