It’s a proud day today at Apogee Search.
We officially announced that Google has recognized Apogee Search as a Google Website Optimizer™ Authorized Consultant (WOAC). We are one of a select group of companies worldwide (currently only 16 total) that have been awarded this recognition by Google.
“This prestigious certification from Google Website Optimizer reflects our willingness to invest our time and resources ahead of the curve to ensure our clients become better consumers of Google offerings. We’re honored to have acquired significant expertise and knowledge with Google Website Optimizer, and we expect that this new practice will be a very popular service offering in 2009, as it can dramatically improve the ROI of online marketing campaigns across the board,” said Apogee Search CEO Bill Leake.
Google Website Optimizer (GWO) is a testing tool that performs A/B and Multivariate testing on websites, landing pages and other web properties to help online advertisers increase their conversion rates. The results from these tests can determine the most effective combination of content and landing page design.
To be considered for this accreditation, WOAC applicants must have a verifiable track record of success using Google Website Optimizer, be a recognized industry participant in online marketing services, and be committed to improving online marketing techniques.
“We have already had proven client results using Google’s optimization technology, and this deeper collaboration with Google demonstrates our commitment not only to provide results, but also to generate empirical data for our clients on what is working for them and what is not, to ensure long term success,” said Alissa Ruehl, Manager of Website Effectiveness Consulting.
Jason Kapler, Marketing Programs Manager at Asure Software said, “Apogee Search was a tremendous partner in helping us implement Google Website Optimizer. They educated us on the value of the tool and then helped us implement a program that improved our conversion rates by 216%! Needless to say, now all of our campaigns use GWO when applicable.”
As an authorized consultant, Apogee Search offers highly skilled Google Website Optimizer set-up, support, training, and consultation services.
If you’d like to learn more about Google Website Optimizer, check out this video interview from our resident website effectiveness expert Alissa Ruehl as she discusses some helpful tips and tricks in working with GWO.