http://www.apogee-search.com/Blog Your professional source for all the latest Search Engine Marketing news and events. Thu, 03 Jul 2008 21:27:17 +0000 http://backend.userland.com/rss092 en A new study reported on Slashdot suggests that the amount of value in business associated with the “long-tail”—that is, dealing primarily in smaller quantities for niche markets—is less a wonderful thing for businesses than recently assumed. In short, greed and fear play a big role here just like ... http://www.apogee-search.com/Blog/index.php/how-much-longer-can-we-hold-onto-the-long-tail/ Moderator:Mike Grehan, Global KDM Officer, Acronym MediaSpeakers:Mitch Joel, President, Twist ImageDustin Rideout, Account Director, Digital Strategist, WundermanAndy Renieris, Head of Search, Yahoo! Canada Search Ostensibly, this session was part of the Advanced Track at SES Toronto, but it unfortunately focused primarily on what blended search is, and why you should be ... http://www.apogee-search.com/Blog/index.php/ses-toronto-universal-and-blended-search/ “Google’s not a real company. It’s a house of cards.”- Court transcript, November 2004 “There’s no chance that the iPhone is going to get any significant market share. No chance.”- USA Today, April 2007 “We will make our products work out of the box.”- Source and date unknown, but does it really ... http://www.apogee-search.com/Blog/index.php/favorite-steve-ballmer-predictions/ On April 24, 2008 a sizable army of Apogeeans – the Apogee Army of Altruism –set off for the southern most tip of Austin to volunteer at the Capital Area Food Bank of Texas (CAFB). The eighteen or so of us arrived at CAFB and made our way to the ... http://www.apogee-search.com/Blog/index.php/apogee-volunteers-at-local-food-bank/ First Microsoft gives Yahoo a deadline of this weekend to begin negotiations or face a hostile tackover, then reveals that maybe they don’t want Yahoo anyways. This is beginning to look like one of my high school dating relationships. Suffice it to say that Yahoo beating its projected numbers this week throws ... http://www.apogee-search.com/Blog/index.php/balmers-sour-grapes/ Like a soap opera, things are heating up between Microsoft and Yahoo, complete with threats, machinations, and denials. As things stand right now, I see five possible outcomes. 1) Nothing happens.Very unlikely. Yahoo’s numbers aren’t there right now, and an attempt to stay the course would create considerable unrest amongst Yahoo ... http://www.apogee-search.com/Blog/index.php/the-microsoft-and-the-yahoo/ Much has been made about yesterday’s forecast of the SEM Industry. Long story short: things are pretty good, or in the words of Larry David: “Pretty, pretty, pretty, pretty, pretty, pretty, pretty, pretty good.” According to Radar Research and SEMPO the SEM industry was projected to grow to an ... http://www.apogee-search.com/Blog/index.php/more-than-just-a-slow-economy-boosting-sem-3/ The Paid Search world was in a tizzy last week over the announcement of Google’s beta testing for its new Automatic Matching (AM) feature for AdWords. Below is Google’s explanation of the tools’ functions, and just for fun, see if you can guess what two words triggered the uproar. “Automatic Matching ... http://www.apogee-search.com/Blog/index.php/the-storm-before-the-calm/ Continuing the series of keynotes about the future of search, today we’ll be hearing “Generating Next: Search in the Coming Decade”. Unlike the previous panels, this is a panel moderated by Chris Sherman and Gord Hotchkiss. Panel members are Brad Goldberg (Microsoft), Larry Heck (Yahoo), and Peter Norvig (Google). Question: Will ... http://www.apogee-search.com/Blog/index.php/smx-west-2008-day-3-keynote/ Just Behave, A Look At Searcher Behavior Wednesday, February 27, 4:45pm-6:00pm Moderator: Gord Hotchkiss, President and CEO, Enquiro Q&A Moderator: Gillian Muessig, President, SEOmoz Speakers: Michael Furgeson, Senior User Experience Analyst, Ask.com Laura Granka, User Experience Research, Google Ben Hanna, Vice President, Marketing, Business.com It’s late on Day Two, and live blogging is a young person’s sport, so ... http://www.apogee-search.com/Blog/index.php/smx-west-2008-just-behave-a-look-at-searcher-behavior/