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Archive for the 'twitter' Category

Twitter as a Real-Time Search Engine

Tuesday, April 14th, 2009

It took me awhile to join the Twitterverse. I signed up about a year ago, tweeted that same day and then let my account sit for three months. Who wants to hear about me cutting my fingernails, I thought. No one. Cutting your fingernails is banal. Boring. Again, no tweet needed to inform the [...]

Twitter is Movin’ on up!

Friday, February 13th, 2009

Recently I spoke at the OMMA Social Conference on a panel discussing possible business models for Twitter; a highly relevant topic given that a week beforehand Twitter announced hiring a Director of Business Development. “Finally,” I thought to myself. “Twitter’s going to start taking its expansion seriously. Maybe I won’t see as many fail whales.”
The [...]

Tracking the Conversation: 4 Must Stop Spots

Wednesday, February 4th, 2009

Do you track the conversations about your business meandering through the Internet? You should. They are not only opportunities to connect with your customers and potential customers, but these conversations can act as link bait. The ultimate form of link bait – outside of a viral piece of content – is certainly the engaging and [...]

Social Networking Strategies for Businesses from Lauren Perdue

Wednesday, December 17th, 2008

I recently spoke with Lauren Perdue, a natural search specialist at Apogee Search. She discussed social networking strategies that businesses should consider to increase their online presence.
First, let’s identify the difference between social networking vs. social media. Social networking sites are websites that allow people to connect and socialize. Usually, they have a [...]

MapQuest Meets Twitter

Tuesday, December 16th, 2008

MapQuest recently added a Twitter feed to their local start pages that allows users to follow tweets from individuals living in their respective cities. All users have to do is select the city they’d like to follow, opt into the feed and voila! You can follow the tweets of people located in Austin, Portland, Boston, [...]

Twittering Moms’ Motrin Smackdown

Wednesday, November 19th, 2008

Click to view the image larger
Over the weekend a truly extraordinary example of the impact social networking is having on business to consumer relationships emerged as Motrin’s newest ad campaign turned from a firestorm of criticism into a brilliant PR move.
Motrin’s campaign (done by NYC ad agency TAXI New York) commented on the various tolls [...]

Defending Your Brand From Squatters

Tuesday, November 4th, 2008

News in the micro-blogging world says that Twitter accounts with branded user names are being eaten up with minimal to no activity. This points to the probability that these accounts are being taken captive by outsiders. This is known as “Twitter squatting”, where savvy Internet users attempt to capitalize on something valuable, but ostensibly free. [...]