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Archive for the 'SMX West 2009' Category

Google SearchWiki and the Future of Search Engine Marketing

Wednesday, February 18th, 2009

Google SearchWiki was launched in November of 2008 with the purpose of personalizing searches and providing an opportunity to share comments among Google users regarding websites and search results. Since then, many SEM experts have been asking themselves, “where is Google going with this?” As with any new innovation, this new feature comes with pros [...]

How Branding and Search Marketing Work Hand in Hand

Friday, February 13th, 2009

“Why do I need to pay for clicks on my brand name?”
Does this question sound familiar? The reasoning for asking this question usually follows shortly after and sounds something like, “If they’re already searching for me, won’t they just click my natural search listing?” Clients ask this question far too often, and as tough [...]