Your professional source for all the latest Search Engine Marketing news and events.

Archive for the 'Yahoo' Category

Austin Restaurant Week and Beefing Up Your Content

Tuesday, September 15th, 2009

Is the content on your site linkable?  Does it need to be beefed up?  Do you deserve to be ranked on the first page?  No, yes, no?  We’ll use Austin Restaurant Week to illustrate the idea behind creating sumptuous, linkable content to garner incoming links.  Google is hungry and you need to feed it.
First, what [...]

BlindSearch: Which Search Engine Will You Choose?

Tuesday, August 18th, 2009

Brands influence purchases; there is really no argument about that. The art of advertising has paired a brand with a single adjective since the ads moved beyond basic product descriptions. For example: Coca-Cola=Classic, Gatorade=Quench, and Volvo=Safety. In today’s market, Google=Search and Bing=Decide. What would happen if brands were to disappear and only the bare bones, [...]

Microsoft, Yahoo! Now What?

Monday, August 3rd, 2009

The dust has begun to settle in the Microsoft/Yahoo! deal that took place last week. Now we can finally begin to see what it really means… or can we? This specific topic can be broken down and analyzed in a million different ways. The implications on SEO, ad space, search engine market share, user interface [...]

Yahoo! Introduces Rich Ads into Search

Friday, February 20th, 2009

Yesterday Yahoo! announced that they will now be including videos, images and custom search boxes in their paid listings to create what they are calling “Rich Ads in Search.”
This new ad format, which has been in testing for the past year, is aimed at increasing not only brand exposure, but click-through rates and conversion [...]

A Follow up to Apogee’s 2008 Search Predictions

Friday, December 19th, 2008

At the beginning of the year, this post on the Apogee Search Marketing Blog made some predictions about search marketing in 2008. Before we try to make any predictions about 2009, let’s take a minute to review 2008’s search predictions compared to what actually occurred over the last 12 months.
Apogee’s 2008 search predictions were as [...]

Google Calls it Quits with Yahoo!

Wednesday, November 5th, 2008

After a grueling four month review from regulators, Google has decided to end its agreement with Yahoo!
The Yahoo!-Google advertising agreement was announced in June 2008 and was meant to be a non-exclusive agreement to provide Yahoo! with access to Google’s AdSense programs on their US and Canadian web properties. Google provides three main facts about [...]

Yahoo! Refines Geo-Targeted Advertising

Tuesday, October 21st, 2008

Yahoo! Sponsored Search advertisers can now geo-target ads at the country, city or ZIP code level, according to an announcement yesterday on the Yahoo! Search Marketing Blog.
Yahoo! joins Ask.com as the only major search engine to offer specific ZIP code-based targeting to advertisers. Google AdWords currently allows advertisers to use ZIP codes as a basis [...]

Important Tips from SMX East Panel of Search Engineers

Tuesday, October 14th, 2008

During the last day of panel discussions at SMX East, search engineers from Google, Yahoo!, and MSN were asked questions from the audience. The panel was moderated by Danny Sullivan and provided several important and valuable information that every SEM professional should know.
The representatives were Nathan Buggia, Live Search Webmaster Central, Lead Program Manager, [...]

Google to Partner with Click Forensics

Monday, October 13th, 2008

On Monday, ComputerWorld reported that Google is partnering up with click-fraud detection firm Click Forensics in order to aid in the detection and reporting of search ad click fraud.
Also, Google has stated that it will now accept submissions from Factr, a product of Click Forensics that was created with the help of Yahoo, that [...]

Yahoo! Announces Launch of Web Analytics

Thursday, October 9th, 2008

On Wednesday, Yahoo! announced the release of their new Yahoo! Web Analytics (beta) tool, which stems from their acquisition of IndexTools this past May. Website owners who employ the new tool can expect powerful data and insights, as well as real-time reports and graphs that will help identify ways in which to improve a site’s [...]