Last Friday, Yahoo! released sections of their controversial ad agreement with Google to the public. The agreement was part of Yahoo!’s quarterly financial statement which was filed with the Securities and Exchange Commission.
Several pages of the agreement have been redacted, including sections of how the deal between the two Internet companies will work. They’ve […]

Moderator:Mike Grehan, Global KDM Officer, Acronym MediaSpeakers:Mitch Joel, President, Twist ImageDustin Rideout, Account Director, Digital Strategist, WundermanAndy Renieris, Head of Search, Yahoo! Canada Search
Ostensibly, this session was part of the Advanced Track at SES Toronto, but it unfortunately focused primarily on what blended search is, and why you should be doing it. Given that blended […]

First Microsoft gives Yahoo a deadline of this weekend to begin negotiations or face a hostile tackover, then reveals that maybe they don’t want Yahoo anyways.
This is beginning to look like one of my high school dating relationships.
Suffice it to say that Yahoo beating its projected numbers this week throws a new wrinkle in things. […]

Like a soap opera, things are heating up between Microsoft and Yahoo, complete with threats, machinations, and denials. As things stand right now, I see five possible outcomes.
1) Nothing happens.Very unlikely. Yahoo’s numbers aren’t there right now, and an attempt to stay the course would create considerable unrest amongst Yahoo shareholders.
2) Microsoft purchases Yahoo in […]

Much has been made about yesterday’s forecast of the SEM Industry. Long story short: things are pretty good, or in the words of Larry David: “Pretty, pretty, pretty, pretty, pretty, pretty, pretty, pretty good.” According to Radar Research and SEMPO the SEM industry was projected to grow to an $11.6 billion industry in 2007, […]

Continuing the series of keynotes about the future of search, today we’ll be hearing “Generating Next: Search in the Coming Decade”. Unlike the previous panels, this is a panel moderated by Chris Sherman and Gord Hotchkiss. Panel members are Brad Goldberg (Microsoft), Larry Heck (Yahoo), and Peter Norvig (Google).
Question: Will search as we know it […]

My 11th Search Marketing Prediction for 2008 has developed in an interesting way. A couple of weeks ago rumors swirled that Yahoo and Microsoft were yet again in talks, but nothing happened. As a result, I was glowing with pride at my soothsaying prowess.
Late yesterday, Microsoft changed the game with a public offer of $44.6 […]

Recently Yahoo enlisted the help of Mike Moran author of Do it Wrong Quickly to do an extremely poignant blog about the most common pitfalls of SEM. These ideas are perfectly on target. Yahoo is suggesting not to target by position, not to focus on clicks, and giving advice about quality landing pages. Maybe it’s […]

October was a tough month for PayPerPost (PPP) bloggers. Many PPP opportunities required a blog to have a certain PageRank to be eligible to take them. Unfortunately, right before the holidays, a very large number of PPP sites saw their PageRank drop to zero. Suddenly, they were unqualified for the better paying blogging opportunities.
Posts from […]

The search engines provide a number of methods to control the advertising spend rate of your paid search campaigns. The most commonly used tool search engines offer is the bid limit. Assuming you have accurate data on the conversion rates of your keywords and know how much a lead or sale is worth, this is […]