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Archive for the 'MSN' Category

Microsoft, Yahoo! Now What?

Monday, August 3rd, 2009

The dust has begun to settle in the Microsoft/Yahoo! deal that took place last week. Now we can finally begin to see what it really means… or can we? This specific topic can be broken down and analyzed in a million different ways. The implications on SEO, ad space, search engine market share, user interface [...]

Link Love Friday with Cory B.

Friday, June 19th, 2009

Link: Best Practices for Product Search
Love: optimizing your universal search presence.  The natural search results aren’t the only results that deserve optimization attention.  Universal search requires a holistic approach to SEO where you need to also focus on optimizing for local, blogs, videos, images, and if you have an e-commerce website, product search which makes [...]

What is Bing?

Monday, June 15th, 2009

In a move that is pretty commonplace within the search industry, Microsoft has attempted to make a splash as a search engine yet again. This time, instead of simply adding new features into MSN or Live, they launched an entirely new brand, at the end of May. So–What is Bing? What impact has it made? [...]

A Follow up to Apogee’s 2008 Search Predictions

Friday, December 19th, 2008

At the beginning of the year, this post on the Apogee Search Marketing Blog made some predictions about search marketing in 2008. Before we try to make any predictions about 2009, let’s take a minute to review 2008’s search predictions compared to what actually occurred over the last 12 months.
Apogee’s 2008 search predictions were as [...]

Important Tips from SMX East Panel of Search Engineers

Tuesday, October 14th, 2008

During the last day of panel discussions at SMX East, search engineers from Google, Yahoo!, and MSN were asked questions from the audience. The panel was moderated by Danny Sullivan and provided several important and valuable information that every SEM professional should know.
The representatives were Nathan Buggia, Live Search Webmaster Central, Lead Program Manager, [...]

The Politics of Google – Google Opposes California Proposition 8

Thursday, October 2nd, 2008

In a rather bold move, Google has taken an official corporate position on California’s Proposition 8, which would ban same-sex marriages. Google’s stance was published on their official blog. Google joins Levi Strauss & Co. in public opposition to the ban.
Many groups that support the proposition are calling for a boycott of Google. For [...]

MSN Offering SearchPerks Program for Prizes

Wednesday, October 1st, 2008

MSN announced the launch of their new SearchPerks program on Wednesday, a promotion that offers searchers points, or tickets, for searching through The points can be redeemed for prizes including airline miles, t-shirts and a wireless XBOX 360 controller.

Users receive 500 tickets just for signing up for SearchPerks before the registration deadline, which [...]

BrowseRank and the Future of Search?

Wednesday, September 24th, 2008

Undeniably, what currently works in Search Engine Optimization (SEO) occupies a majority of the collective mind of Apogee’s SEO department – links, links, links, on-page recommendations in the form of content, internal linking and tag optimizations, among others. However, we are also keenly aware of the future – that is, what does the future hold? [...]

Favorite Steve Ballmer Predictions

Monday, June 9th, 2008

“Google’s not a real company. It’s a house of cards.”- Court transcript, November 2004
“There’s no chance that the iPhone is going to get any significant market share. No chance.”- USA Today, April 2007
“We will make our products work out of the box.”- Source and date unknown, but does it really matter?
“There will be no media [...]

Balmer’s Sour Grapes

Friday, April 25th, 2008

First Microsoft gives Yahoo a deadline of this weekend to begin negotiations or face a hostile tackover, then reveals that maybe they don’t want Yahoo anyways.
This is beginning to look like one of my high school dating relationships.
Suffice it to say that Yahoo beating its projected numbers this week throws a new wrinkle in things. [...]