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Archive for the 'AdWords' Category

Google’s Keyword Tool adds Local and Global Search – Helpful or Useless?

Wednesday, April 29th, 2009

Although not many people have been talking about it, Google made a fairly major change to the Google Adwords interface last week, including some significant changes to the Google Adwords keyword tool.
Change is Good
The Google Adwords keyword tool has changed over time, and overall, the tool continues to be a great resource for search marketers. [...]

Getting Started with Paid Search Content Campaigns

Tuesday, March 24th, 2009

Tanya Green, a Paid Search Analyst at Apogee Search, took a few minutes to tell me about paid search content campaigns. She shared insights on how content campaigns differ from traditional pay-per-click campaigns, how to implement a content campaign, and optimization tips.
A content campaign is a type of paid search campaign that enables your ads [...]