Moderator:Mike Grehan, Global KDM Officer, Acronym MediaSpeakers:Mitch Joel, President, Twist ImageDustin Rideout, Account Director, Digital Strategist, WundermanAndy Renieris, Head of Search, Yahoo! Canada Search
Ostensibly, this session was part of the Advanced Track at SES Toronto, but it unfortunately focused primarily on what blended search is, and why you should be doing it. Given that blended […]

Like a soap opera, things are heating up between Microsoft and Yahoo, complete with threats, machinations, and denials. As things stand right now, I see five possible outcomes.
1) Nothing happens.Very unlikely. Yahoo’s numbers aren’t there right now, and an attempt to stay the course would create considerable unrest amongst Yahoo shareholders.
2) Microsoft purchases Yahoo in […]

Much has been made about yesterday’s forecast of the SEM Industry. Long story short: things are pretty good, or in the words of Larry David: “Pretty, pretty, pretty, pretty, pretty, pretty, pretty, pretty good.” According to Radar Research and SEMPO the SEM industry was projected to grow to an $11.6 billion industry in 2007, […]

The Paid Search world was in a tizzy last week over the announcement of Google’s beta testing for its new Automatic Matching (AM) feature for AdWords. Below is Google’s explanation of the tools’ functions, and just for fun, see if you can guess what two words triggered the uproar.
“Automatic Matching automatically extends your campaign’s reach […]

Continuing the series of keynotes about the future of search, today we’ll be hearing “Generating Next: Search in the Coming Decade”. Unlike the previous panels, this is a panel moderated by Chris Sherman and Gord Hotchkiss. Panel members are Brad Goldberg (Microsoft), Larry Heck (Yahoo), and Peter Norvig (Google).
Question: Will search as we know it […]

Just Behave, A Look At Searcher Behavior
Wednesday, February 27, 4:45pm-6:00pm
Moderator: Gord Hotchkiss, President and CEO, Enquiro
Q&A Moderator: Gillian Muessig, President, SEOmoz
Speakers:
Michael Furgeson, Senior User Experience Analyst, Ask.com
Laura Granka, User Experience Research, Google
Ben Hanna, Vice President, Marketing, Business.com
It’s late on Day Two, and live blogging is a young person’s sport, so I don’t expect the amount […]

Another SMX conference has come, and I sit waiting for Danny Sullivan’s open keynote. The lights go down and AC/DC’s “Hells Bells” comes over the speakers. And, then Danny is introduced. Danny opens by telling the story of SMX.
The keynote is titled “Search 3.0, 4.0 & Beyond”.
In Danny’s nomenclature, Search 1.0 was the original content […]

October was a tough month for PayPerPost (PPP) bloggers. Many PPP opportunities required a blog to have a certain PageRank to be eligible to take them. Unfortunately, right before the holidays, a very large number of PPP sites saw their PageRank drop to zero. Suddenly, they were unqualified for the better paying blogging opportunities.
Posts from […]

The search engines provide a number of methods to control the advertising spend rate of your paid search campaigns. The most commonly used tool search engines offer is the bid limit. Assuming you have accurate data on the conversion rates of your keywords and know how much a lead or sale is worth, this is […]

In a courageous show of unity against the oppression of Base 10 numbering systems, here is our list of a dozen predictions for the search engine marketing industry this year.
1. Management tools become the cost of having a seat at the paid search table, rather than a competitive advantage.
In past years, advertisers in competitive spaces […]