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Archive for the 'Ask' Category

Ask.com Redesign Seeks to Give the Right Answers, Not Just Links

Wednesday, October 8th, 2008

On Friday, Oct. 3, IAC/InterActiveCorp launched a redesign of their Ask.com search site, with an emphasis on turning up useful answers on the result page, rather than just links.
“Our goal is to deliver the best answer to you, the first time, every time,” Erik Collier
, VP of Product Management stated on The Ask.com Blog.
Ask.com is [...]

SMX West 2008: Just Behave, A Look At Searcher Behavior

Wednesday, February 27th, 2008

Just Behave, A Look At Searcher Behavior
Wednesday, February 27, 4:45pm-6:00pm
Moderator: Gord Hotchkiss, President and CEO, Enquiro
Q&A Moderator: Gillian Muessig, President, SEOmoz
Speakers:
Michael Furgeson, Senior User Experience Analyst, Ask.com
Laura Granka, User Experience Research, Google
Ben Hanna, Vice President, Marketing, Business.com
It’s late on Day Two, and live blogging is a young person’s sport, so I don’t expect the amount [...]

SMX Advanced – Paid Search: The Giant Focus Group

Tuesday, June 5th, 2007

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Speakers:
Tom Leung, Business Product Manager, Google Inc.
James Colborn, Product Manager, Search Strategy & adCenter Go To Market, Microsoft
John C. Kim, Senior Director, Advertiser Product Marketing, Yahoo! Search Marketing
Paul Vallez, Director of Product Management, Search Marketing, Ask.com
John
- More search tools developing to improve user experience.
- Search formats [...]

SMX Advanced – Paid Search Roundtable

Monday, June 4th, 2007

Comments are paraphrased.
Stewart Easterby, VP of Sales Operations, Yahoo! Search Marketing
- Gave Panama overview.
- Average of 12-15% of click on Yahoo! Network are identified and not billed for
- Basic API is free. Advanced API (which includes support and marketing programs) is $2,000/month. More info available at booth.

Doug Stotland, Director of Microsoft adCenter, Microsoft
- Want to [...]

Ask.com Promotes Algorithms in Hopes of Solidifying 4th Place Position

Wednesday, May 16th, 2007

In the latest US search engine rankings Ask.com barely trails Google by 43% of the market share. However Ask is looking to shake up search engine standings by creating and promoting new search algorithms. All of which will be done without the help of recently martyred mascot Jeeves.
If you are like the majority of [...]

Yahoo and MSN, sitting in a tree…

Friday, May 4th, 2007

The rumor that won’t die is back again; Yahoo and MSN Search are in the midst of merger discussions. While by my count this if the seventy-third time they’ve discussed the idea, something about this feels a bit different. Perhaps it’s the fact that at this point, even the most delusional Yahoo or Microsoft employee [...]