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Archive for the 'AOL' Category

The Microsoft and the Yahoo

Friday, April 11th, 2008

Like a soap opera, things are heating up between Microsoft and Yahoo, complete with threats, machinations, and denials. As things stand right now, I see five possible outcomes.
1) Nothing happens.Very unlikely. Yahoo’s numbers aren’t there right now, and an attempt to stay the course would create considerable unrest amongst Yahoo shareholders.
2) Microsoft purchases Yahoo in [...]

Distribution of Clicks in SEO

Friday, September 8th, 2006

AOL Stalker:
Based upon the data gained from AOL’s data breech, this is probably the best analysis of click distribution I’ve seen so far.
While the data is specific to AOL, it likely has a high correlation coefficient with Google as Big G powers AOL’s search.
The author points out that nearly half of the searches do not [...]

Google continues search dominance

Tuesday, March 28th, 2006

John Battelle’s Searchblog
John reports on the latest search marketshare numbers.
Short version: Google and Ask gained ground; everyone else lost ground.

Google not giving special treatment to AOL

Monday, March 20th, 2006

John Battelle’s Searchblog
Google has quietly dropped the “making AOL content more accessible to Google web crawlers” comment from its agreement with AOL.

Pay Per Call Market Projections

Tuesday, February 21st, 2006

Media Post
The Kelsey Group sees Pay Per Call reaching $3.7 billion by 2010.
The article also quotes LCG/Apogee Search CEO Bill Leake.

Interview: For AOL/Google, The Devil Is In the Details

Thursday, December 29th, 2005

John Battelle’s Searchblog
John interveiws Marissa Mayer (on her vacation, no less) to get further clarification on the AOL-Google deal.

Nothing Changes

Friday, December 23rd, 2005

i, cringely
Robert X. Cringely weighs in on the Goolge/AOL deal, and why Microsoft lost.
Most interestingly, he discusses Google’s AdWords optimization service, suggests that they aren’t very good at it, and mentions how disturbing this is. I think the actual issue is something different.
The fact is that that the motivations for Google are different than those [...]

About the AOL announcement

Friday, December 23rd, 2005

Google offers some clarification on the AOL deal. John Battelle offers his opinion.

Google acquires stake in AOL

Wednesday, December 21st, 2005

It’s now official: Google has bought their way into a long term deal to provide search services to AOL.

AOL Coaxes Google to Try Busier Ads

Tuesday, December 20th, 2005

New York Times
More and more detail on the AOL-Google deal is coming to light. Latest news is that Google will place graphical ads for AOL on the properties. These will take the same shape as Google AdWords, apparently.