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Archive for the 'Search Engines' Category

Optimizing for Social Search

Tuesday, November 17th, 2009

The dawn of a new search marketing era is upon us, marked by the rising glow emanating from Twitter deals between Microsoft’s Bing and soon after, Google. Providing real-time search results from social media outlets is a game changing addition to how people search and find information online and puts more pressure on the delicate [...]

Austin Restaurant Week and Beefing Up Your Content

Tuesday, September 15th, 2009

Is the content on your site linkable?  Does it need to be beefed up?  Do you deserve to be ranked on the first page?  No, yes, no?  We’ll use Austin Restaurant Week to illustrate the idea behind creating sumptuous, linkable content to garner incoming links.  Google is hungry and you need to feed it.
First, what [...]

BlindSearch: Which Search Engine Will You Choose?

Tuesday, August 18th, 2009

Brands influence purchases; there is really no argument about that. The art of advertising has paired a brand with a single adjective since the ads moved beyond basic product descriptions. For example: Coca-Cola=Classic, Gatorade=Quench, and Volvo=Safety. In today’s market, Google=Search and Bing=Decide. What would happen if brands were to disappear and only the bare bones, [...]

Microsoft, Yahoo! Now What?

Monday, August 3rd, 2009

The dust has begun to settle in the Microsoft/Yahoo! deal that took place last week. Now we can finally begin to see what it really means… or can we? This specific topic can be broken down and analyzed in a million different ways. The implications on SEO, ad space, search engine market share, user interface [...]

The SEO Implications of Bing, Part II: SERPs

Monday, July 27th, 2009

My last post explored the possible differences between Bing’s new algorithm and Google, affirming some commonly cited variances and discovering others that had little or no evidence. Though there were some confirmed differences between the way Bing and Google determine the rankings of natural results, they would probably have little impact on search engine optimization [...]

The SEO Implications of Bing, Part I: Algorithm

Tuesday, July 14th, 2009

The release of Bing, Microsoft’s new search engine, was accompanied by much commotion among SEO specialists. The early public release shook up the day-to-day lives of search marketers – all of a sudden, one of the familiar “big three” got a facelift.
Much of the uproar was focused on the marketing surrounding Bing, its share of [...]

Link Love Monday Edition – Happy Fourth!

Monday, July 6th, 2009

Is anyone else dragging from copious amounts of sunshine, fireworks and Dr. Pepper? I hope your 4th treated you well, and that you encountered plenty of hot dogs, burgers, 7-layer dips, double decker boats, wakeboards, and sunscreen, of course. Now, to the links we go!
Link: Traffic Drops and Site Architecture Issues
Love: myth busters. Google covers a couple [...]

Real-Time Search, New Engines by the Second

Monday, June 29th, 2009

2009 has thus far been the year of innovation in regards to search engine marketing. The ever growing popularity of Twitter and its newly introduced Twitter Search has since opened the flood gates of what is now referred to as “Real-Time Search.” The demand for instant, relevant results has spawned a slew of real-time search [...]

Link Love Friday with Cory B.

Friday, June 19th, 2009

Link: Best Practices for Product Search
Love: optimizing your universal search presence.  The natural search results aren’t the only results that deserve optimization attention.  Universal search requires a holistic approach to SEO where you need to also focus on optimizing for local, blogs, videos, images, and if you have an e-commerce website, product search which makes [...]

What is Bing?

Monday, June 15th, 2009

In a move that is pretty commonplace within the search industry, Microsoft has attempted to make a splash as a search engine yet again. This time, instead of simply adding new features into MSN or Live, they launched an entirely new brand, Bing.com at the end of May. So–What is Bing? What impact has it made? [...]