Your professional source for all the latest Search Engine Marketing news and events.

Archive for the 'Website Design' Category

Nonprofit SEO Recommendations: Liberty Hill Foundation

Tuesday, July 14th, 2009

In this week’s edition of SEO Odds & Ends, I’m shifting gears into the nonprofit SEO space. I came across Liberty Hill Foundation’s website and found their slogan to be impressive–”30 Years of Change, Not Charity.” As a fan of participating in change instead of throwing money at problems, this spoke to me and I [...]

Link Love Friday with Cory B.

Friday, June 19th, 2009

Link: Best Practices for Product Search
Love: optimizing your universal search presence.  The natural search results aren’t the only results that deserve optimization attention.  Universal search requires a holistic approach to SEO where you need to also focus on optimizing for local, blogs, videos, images, and if you have an e-commerce website, product search which makes [...]

Redesign Your Website While Preserving Search Rankings

Wednesday, April 22nd, 2009

As an Account Manager at Apogee Search, Kate van Ravenhorst has helped various clients implement website redesigns. Through her experiences Kate has discovered a few best practices for implementing a successful website redesign, and she was kind enough to share her knowledge with me.
When a company chooses to employ a website redesign there are a [...]

Websites: Build ‘em up, Don’t Burn ‘em Down

Friday, January 16th, 2009

When a new year rolls around, a flurry of activity usually occurs with businesses wanting to create new websites. On one hand, this makes sense – many times, marketing budgets are renewed, or maybe the holiday season went better than planned so there is extra cash to invest in the company. From a search engine [...]

Google Names Apogee Search As Google Website Optimizer Authorized Consultant

Thursday, January 8th, 2009

It’s a proud day today at Apogee Search.
We officially announced that Google has recognized Apogee Search as a Google Website Optimizer™ Authorized Consultant (WOAC). We are one of a select group of companies worldwide (currently only 16 total) that have been awarded this recognition by Google.
“This prestigious certification from Google Website Optimizer reflects our [...]

Google Website Optimizer tips from Apogee’s GWO Expert

Friday, November 14th, 2008

I recently spoke with Alissa Ruehl, Manager of Website Effectiveness Consulting at Apogee Search. She offered some helpful information about Google Website Optimizer (GWO).
Alissa began by explaining that Google Website Optimizer is a free tool that website owners can use to determine the most effective combination of content on their site through a variety [...]

Google Simplifies Sign-on With OpenID

Thursday, October 30th, 2008

Not long ago I blogged about research done by Google on the OpenID platform. Let’s do a quick rehash (cue NFL Primetime music. No, seriously, open a link in another tab and listen as you read):
What is OpenID?
“OpenID eliminates the need for multiple usernames across different websites, simplifying your online experience.”
Why should I care about [...]

Top Level Domains: A Pricey Future in Optimization?

Thursday, October 30th, 2008

How much is a keyword in your URL worth? If money is no object, how does $185,000 sound? ICANN, the governing body of domain registration, has proposed this as the price for buying a new top-level domain (TLD). So instead of www.thehatstore.com being your website’s URL, that’s the cost to enable you (and conceivably [...]

Your Website Probably Breaks the Rules

Thursday, October 16th, 2008

A recent study undertaken by Opera, the browser development company, finds that only 4.13% of the web complies to W3C standards. What this means for SEO is that search engine developers need to build applications that are prepared to deal with “junk code”. Because of this, more than likely, what you’re optimizing for [...]

Google Webmaster Tools Access Provider Program Launches

Friday, July 25th, 2008

Google announced the launch of their Webmaster Tools Access Provider Program last week on their official blog. The idea of this program is to introduce as many webmasters as possible to Google Webmaster Tools, which launched back in 2006.
The idea of this program is great. Google has made Webmaster Tools more accessible to the [...]