Link: Best Practices for Product Search
Love: optimizing your universal search presence.  The natural search results aren’t the only results that deserve optimization attention.  Universal search requires a holistic approach to SEO where you need to also focus on optimizing for local, blogs, videos, images, and if you have an e-commerce website, product search which makes [...]

As an Account Manager at Apogee Search, Kate van Ravenhorst has helped various clients implement website redesigns. Through her experiences Kate has discovered a few best practices for implementing a successful website redesign, and she was kind enough to share her knowledge with me.
When a company chooses to employ a website redesign there are a [...]

When a new year rolls around, a flurry of activity usually occurs with businesses wanting to create new websites. On one hand, this makes sense – many times, marketing budgets are renewed, or maybe the holiday season went better than planned so there is extra cash to invest in the company. From a search engine [...]

It’s a proud day today at Apogee Search.
We officially announced that Google has recognized Apogee Search as a Google Website Optimizer™ Authorized Consultant (WOAC). We are one of a select group of companies worldwide (currently only 16 total) that have been awarded this recognition by Google.
“This prestigious certification from Google Website Optimizer reflects our [...]

I recently spoke with Alissa Ruehl, Manager of Website Effectiveness Consulting at Apogee Search. She offered some helpful information about Google Website Optimizer (GWO).
Alissa began by explaining that Google Website Optimizer is a free tool that website owners can use to determine the most effective combination of content on their site through a variety [...]

Not long ago I blogged about research done by Google on the OpenID platform. Let’s do a quick rehash (cue NFL Primetime music. No, seriously, open a link in another tab and listen as you read):
What is OpenID?
“OpenID eliminates the need for multiple usernames across different websites, simplifying your online experience.”
Why should I care about [...]

How much is a keyword in your URL worth? If money is no object, how does $185,000 sound? ICANN, the governing body of domain registration, has proposed this as the price for buying a new top-level domain (TLD). So instead of www.thehatstore.com being your website’s URL, that’s the cost to enable you (and conceivably [...]

A recent study undertaken by Opera, the browser development company, finds that only 4.13% of the web complies to W3C standards. What this means for SEO is that search engine developers need to build applications that are prepared to deal with “junk code”. Because of this, more than likely, what you’re optimizing for [...]

Google announced the launch of their Webmaster Tools Access Provider Program last week on their official blog. The idea of this program is to introduce as many webmasters as possible to Google Webmaster Tools, which launched back in 2006.
The idea of this program is great. Google has made Webmaster Tools more accessible to the [...]

Once the bane of all who wanted to mix form and function on the internet, Adobe has created a system to make Flash-based websites crawlable by search engines.
“Adobe is providing optimized Adobe Flash Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that [...]