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Archive for the 'FaceBook' Category

Link Love Monday Edition – Happy Fourth!

Monday, July 6th, 2009

Is anyone else dragging from copious amounts of sunshine, fireworks and Dr. Pepper? I hope your 4th treated you well, and that you encountered plenty of hot dogs, burgers, 7-layer dips, double decker boats, wakeboards, and sunscreen, of course. Now, to the links we go!
Link: Traffic Drops and Site Architecture Issues
Love: myth busters. Google covers a couple [...]

Social Networking Strategies for Businesses from Lauren Perdue

Wednesday, December 17th, 2008

I recently spoke with Lauren Perdue, a natural search specialist at Apogee Search. She discussed social networking strategies that businesses should consider to increase their online presence.
First, let’s identify the difference between social networking vs. social media. Social networking sites are websites that allow people to connect and socialize. Usually, they have a [...]

MySpace Launches New Advertising Tool

Tuesday, October 14th, 2008

MySpace is looking for ways to increase its revenue stream and MyAds may be just what they are looking for.

The new program targets small and medium size businesses and allows users to create their own advertisements using a template hosted by MySpace. Advertisers can upload images, logos and text to create banner advertisements.
The [...]

Where Can Social Media Take Your Business?

Thursday, October 9th, 2008

This is the first post in a series about social media.
Apogee launched our very first social media client in September and it has been quite an adventure bringing their corporate presence to the masses through Twitter, Facebook and the like. It’s been exciting to set up new channels of contact between our client and their [...]

Using Facebook Lexicon for Demographic-Targeted Keyword Research

Friday, July 11th, 2008

Facebook has released a cute new application called Lexicon which calculates the bigram (two-word) frequency of potential keywords based on Facebook wall posts since January and pushes out a trend graph based on the data they have. This could be a valuable tool for clients who are interested in marketing to the Facebook [...]

2007 Search Engine Marketing Trends in Purgatory

Friday, December 7th, 2007

While the majority of other blogs would have you read the top trends of 2007 I’ve decided to bring you the trends that are either in limbo awaiting their fate, or have moved from limbo to a fiery eternity. What happened? Where did these trends go wrong? Could we have seen this coming? Is there [...]

Will Mash make Yahoo a better Number 2?

Tuesday, September 18th, 2007

In the history of monolithic number two companies there have been a variety of innovations that have shifted the market place’s attention from the leader. Pepsi made clear cola, Reebok put a .002-psi pump in a shoe, Burger King concocted some sort of Chicken French Fry, and now Yahoo is creating a social networking site.
With [...]

Facebook: Total Sellout or Total Tease?

Wednesday, June 13th, 2007

It’s been rumored that Yahoo is looking to up their previous bid of $1.65 billion to a solid $2 billion to purchase the social networking site Facebook. It’s also been rumored that Google might pop up out of nowhere with a larger offer. However as previously mentioned these are just rumors, [...]

Yahoo may purchase FaceBook

Thursday, September 21st, 2006

John Battelle’s Searchblog:
John reports that Yahoo is close to purchasing FaceBook, the social networking site for students. This would be a great acquisition for Yahoo and a major blow for Microsoft (who has also been pitching to acquire them).
Yahoo, if you purchase FaceBook, can you please allow us to run advertising on just FaceBook, instead [...]