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Archive for the 'Website Effectiveness' Category

Increasing My Conversion Rate–Where Do I Start?

Monday, July 13th, 2009

Recently, I had the opportunity to sit down with Alissa Ruehl, Manager of Website Effectiveness Consulting at Apogee Search, to discuss the best strategies for increasing conversion rates.
SEO and PPC efforts can drive qualified traffic to your website, but in order to justify the time, effort, and expense, the site must be able to convert [...]

Google Names Apogee Search As Google Website Optimizer Authorized Consultant

Thursday, January 8th, 2009

It’s a proud day today at Apogee Search.
We officially announced that Google has recognized Apogee Search as a Google Website Optimizer™ Authorized Consultant (WOAC). We are one of a select group of companies worldwide (currently only 16 total) that have been awarded this recognition by Google.
“This prestigious certification from Google Website Optimizer reflects our [...]

Search Optimization for a Bizarre Bazaar

Monday, December 22nd, 2008

‘Tis the season for shopping, right? Well, on this lazy weekend, I was hoping to go to one of those cute little holiday bazaars with local and handmade treasures. I actually went to one last year and wanted to check the hours and entrance fee. So, like the good little search marketer that I am, [...]

Google Website Optimizer tips from Apogee’s GWO Expert

Friday, November 14th, 2008

I recently spoke with Alissa Ruehl, Manager of Website Effectiveness Consulting at Apogee Search. She offered some helpful information about Google Website Optimizer (GWO).
Alissa began by explaining that Google Website Optimizer is a free tool that website owners can use to determine the most effective combination of content on their site through a variety [...]

Best Practices for B2B Landing Pages

Tuesday, November 11th, 2008

Technically, a landing page is just the first page a searcher sees after clicking on your ad.
Ideally, a PPC landing page is targeted to a group of search terms, and created for the purpose of converting visitors to a desired action. In lead generation campaigns, well designed landing pages often convert at 3-4 times the [...]

Google Simplifies Sign-on With OpenID

Thursday, October 30th, 2008

Not long ago I blogged about research done by Google on the OpenID platform. Let’s do a quick rehash (cue NFL Primetime music. No, seriously, open a link in another tab and listen as you read):
What is OpenID?
“OpenID eliminates the need for multiple usernames across different websites, simplifying your online experience.”
Why should I care about [...]

Web Analytics Wednesday Austin – October 8, 2008

Friday, October 3rd, 2008

This month’s Web Analytics Wednesday (WAW) – Austin will be held at Little Woodrow’s in downtown Austin on Wednesday, October 8th at 5:30 PM. It will be hosted by Ian Strain-Seymour, Director of Product Development at Apogee Search.
This month’s event will use a “birds of a feather” format. Each table will have an assigned topic, [...]

BrowseRank and the Future of Search?

Wednesday, September 24th, 2008

Undeniably, what currently works in Search Engine Optimization (SEO) occupies a majority of the collective mind of Apogee’s SEO department – links, links, links, on-page recommendations in the form of content, internal linking and tag optimizations, among others. However, we are also keenly aware of the future – that is, what does the future hold? [...]

New Website Effectiveness Consulting Receives Media Attention

Wednesday, August 20th, 2008

Apogee Search launched their new Website Effectiveness Consulting portfolio of services on Tuesday, August 19th and national media outlets have taken notice. Reuters,, and International Business Times are among several news and news related sites to report on Apogee’s new offerings.
The official Apogee Website Effectiveness press release was released on The press [...]