I recently spoke with Alissa Ruehl, Manager of Website Effectiveness Consulting at Apogee Search. She offered some helpful information about Google Website Optimizer (GWO).
Alissa began by explaining that Google Website Optimizer is a free tool that website owners can use to determine the most effective combination of content on their site through a variety [...]

Technically, a landing page is just the first page a searcher sees after clicking on your ad.
Ideally, a PPC landing page is targeted to a group of search terms, and created for the purpose of converting visitors to a desired action. In lead generation campaigns, well designed landing pages often convert at 3-4 times the [...]

Not long ago I blogged about research done by Google on the OpenID platform. Let’s do a quick rehash (cue NFL Primetime music. No, seriously, open a link in another tab and listen as you read):
What is OpenID?
“OpenID eliminates the need for multiple usernames across different websites, simplifying your online experience.”
Why should I care about [...]

This month’s Web Analytics Wednesday (WAW) – Austin will be held at Little Woodrow’s in downtown Austin on Wednesday, October 8th at 5:30 PM. It will be hosted by Ian Strain-Seymour, Director of Product Development at Apogee Search.
This month’s event will use a “birds of a feather” format. Each table will have an assigned topic, [...]

Undeniably, what currently works in Search Engine Optimization (SEO) occupies a majority of the collective mind of Apogee’s SEO department – links, links, links, on-page recommendations in the form of content, internal linking and tag optimizations, among others. However, we are also keenly aware of the future – that is, what does the future hold? [...]

Apogee Search launched their new Website Effectiveness Consulting portfolio of services on Tuesday, August 19th and national media outlets have taken notice. Reuters, TMCnet.com, and International Business Times are among several news and news related sites to report on Apogee’s new offerings.
The official Apogee Website Effectiveness press release was released on MarketWire.com. The press [...]