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Archive for the 'SEM Tools' Category

Link Love Friday with Cory B.

Friday, June 19th, 2009

Link: Best Practices for Product Search
Love: optimizing your universal search presence.  The natural search results aren’t the only results that deserve optimization attention.  Universal search requires a holistic approach to SEO where you need to also focus on optimizing for local, blogs, videos, images, and if you have an e-commerce website, product search which makes [...]

Link Love Friday with Cory B.

Friday, June 12th, 2009

Link: What is Location Prominence?
Love: unraveling local search ranking factors.  So you’re a small business (or a large one for that matter), and after doing some reading on SEO, you’ve gone to Google Local Business Center and claimed your business’ listing.  You’ve read about PageRank and the importance of attracting high quality incoming links with [...]

Link Love Monday with Cory B.

Monday, May 18th, 2009

So it begins.  Welcome to the inaugural installment of Link Love Monday™ (alright, so it’s not really trademarked — is that illegal?) where I’ll pass along links I’ve found particularly stimulating.  Unfortunately, I’d like all of the links I post to have actually been born last week, but monitoring industry blogs could be a full-time [...]

Enquisite Pro Enhances Web Analytics

Friday, May 1st, 2009

For the third installment of the SEO Toolbox, we are featuring Enquisite Pro. This tool is a supplemental web analytics tool that gathers information from page views that originate from a search engine. It presents you with four reports that will improve your SEO analysis. The reports are as follows:

The Longtail report informs [...]

Google’s Keyword Tool adds Local and Global Search – Helpful or Useless?

Wednesday, April 29th, 2009

Although not many people have been talking about it, Google made a fairly major change to the Google Adwords interface last week, including some significant changes to the Google Adwords keyword tool.
Change is Good
The Google Adwords keyword tool has changed over time, and overall, the tool continues to be a great resource for search marketers. [...]

Xenu’s Link Sleuth Simplifies SEO Campaign Management

Wednesday, March 18th, 2009

This is the first installment of the SEO Toolbox Series, which will highlight useful tools for search engine optimization.
The first featured tool is Xenu’s Link Sleuth, also called Xenu.  Xenu is a computer program that tests websites for broken hyperlinks. It performs link verification on text, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts [...]

Google SearchWiki and the Future of Search Engine Marketing

Wednesday, February 18th, 2009

Google SearchWiki was launched in November of 2008 with the purpose of personalizing searches and providing an opportunity to share comments among Google users regarding websites and search results. Since then, many SEM experts have been asking themselves, “where is Google going with this?” As with any new innovation, this new feature comes with pros [...]

It Must Be Super Bowl Week

Wednesday, January 28th, 2009

Google Hot Trends is one of the most useful tools Google offers. It shows a list of keywords that have seen a spike in search traffic recently.
Unlike most search marketing tools, whose data is at least a day (if not months) old, Google Hot Trends generally shows data from the previous hour. That is about [...]

Google Beta-Testing New Campaign Budgeting Option “Timeframe”

Friday, January 23rd, 2009

Google may have finally answered my PPC prayers.
The ability to set monthly budgets on my Google AdWords campaigns has been a constant item on my wish list. Google’s current daily budget system started for a valid reason: set only a monthly budget and you risk running out of dollars early each month. But the reality of today’s [...]

A Follow up to Apogee’s 2008 Search Predictions

Friday, December 19th, 2008

At the beginning of the year, this post on the Apogee Search Marketing Blog made some predictions about search marketing in 2008. Before we try to make any predictions about 2009, let’s take a minute to review 2008’s search predictions compared to what actually occurred over the last 12 months.
Apogee’s 2008 search predictions were as [...]