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Archive for the 'Paid Search (PPC)' Category

Post-Holiday PPC Clean Up

Monday, February 15th, 2010

Ahhh, holidays. I’m guessing that about 50% of the country is hung over this chilly Monday morning due to either romantic champagne &  wine with a loved one, or contrary tequila shots & beer with friends or the TV.
As you try to shake off the after-effects this holiday, remember to shake off any after-effects that [...]

How Will Google SearchWiki Influence Search Marketing?

Monday, March 30th, 2009

Oscar Pico, a Senior Natural Search Specialist at Apogee Search, recently took time to get me acquainted with Google’s SearchWiki. He discussed what Google’s SearchWiki is and how it can affect search engine marketing campaigns.
Launched in November 2008, the Google SearchWiki allows searchers to personalize Google search results by ranking, removing/adding web pages and sharing [...]

Getting Started with Paid Search Content Campaigns

Tuesday, March 24th, 2009

Tanya Green, a Paid Search Analyst at Apogee Search, took a few minutes to tell me about paid search content campaigns. She shared insights on how content campaigns differ from traditional pay-per-click campaigns, how to implement a content campaign, and optimization tips.
A content campaign is a type of paid search campaign that enables your ads [...]

Behind Google’s Quality Score

Wednesday, February 25th, 2009

I recently attended a Search Marketing Now webinar that outlined the “myths and misconceptions” of Google’s Quality Score. Below is the information I found most useful for paid search analysts. While some of these points are well known in the industry, there were many other interesting bits of information throughout the presentation:
First, some background:
Quality Score [...]

Yahoo! Introduces Rich Ads into Search

Friday, February 20th, 2009

Yesterday Yahoo! announced that they will now be including videos, images and custom search boxes in their paid listings to create what they are calling “Rich Ads in Search.”
This new ad format, which has been in testing for the past year, is aimed at increasing not only brand exposure, but click-through rates and conversion [...]

Google SearchWiki and the Future of Search Engine Marketing

Wednesday, February 18th, 2009

Google SearchWiki was launched in November of 2008 with the purpose of personalizing searches and providing an opportunity to share comments among Google users regarding websites and search results. Since then, many SEM experts have been asking themselves, “where is Google going with this?” As with any new innovation, this new feature comes with pros [...]

How Branding and Search Marketing Work Hand in Hand

Friday, February 13th, 2009

“Why do I need to pay for clicks on my brand name?”
Does this question sound familiar? The reasoning for asking this question usually follows shortly after and sounds something like, “If they’re already searching for me, won’t they just click my natural search listing?” Clients ask this question far too often, and as tough [...]

It Must Be Super Bowl Week

Wednesday, January 28th, 2009

Google Hot Trends is one of the most useful tools Google offers. It shows a list of keywords that have seen a spike in search traffic recently.
Unlike most search marketing tools, whose data is at least a day (if not months) old, Google Hot Trends generally shows data from the previous hour. That is about [...]

Google Beta-Testing New Campaign Budgeting Option “Timeframe”

Friday, January 23rd, 2009

Google may have finally answered my PPC prayers.
The ability to set monthly budgets on my Google AdWords campaigns has been a constant item on my wish list. Google’s current daily budget system started for a valid reason: set only a monthly budget and you risk running out of dollars early each month. But the reality of today’s [...]

Google Resources to Do More With Less

Thursday, January 15th, 2009

It is said that in every market (even down markets) there is opportunity, and nobody wants to remind advertisers of that more than Google.  And for good reason – media speculation abounds with optimistic predictions of SEM being relatively insulated from economic recession.  As advertisers demand more accountability from their dollars and rein in once bountiful [...]