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Archive for the 'Online Reputation Management' Category

The Ugly Side of Brand Management

Thursday, July 16th, 2009

New York Attorney General Andrew Cuomo announced yesterday that Lifestyle Lift, a cosmetic surgery company providing “facial-firming procedures,” will pay $300,000 in penalties and costs for publishing false reviews of the company and its procedures on the Internet. The company must also cease posting fake reviews and testimonials online and clearly disclose Internet content for [...]

How Will Google SearchWiki Influence Search Marketing?

Monday, March 30th, 2009

Oscar Pico, a Senior Natural Search Specialist at Apogee Search, recently took time to get me acquainted with Google’s SearchWiki. He discussed what Google’s SearchWiki is and how it can affect search engine marketing campaigns.
Launched in November 2008, the Google SearchWiki allows searchers to personalize Google search results by ranking, removing/adding web pages and sharing [...]

How Branding and Search Marketing Work Hand in Hand

Friday, February 13th, 2009

“Why do I need to pay for clicks on my brand name?”
Does this question sound familiar? The reasoning for asking this question usually follows shortly after and sounds something like, “If they’re already searching for me, won’t they just click my natural search listing?” Clients ask this question far too often, and as tough [...]

Social Networking Strategies for Businesses from Lauren Perdue

Wednesday, December 17th, 2008

I recently spoke with Lauren Perdue, a natural search specialist at Apogee Search. She discussed social networking strategies that businesses should consider to increase their online presence.
First, let’s identify the difference between social networking vs. social media. Social networking sites are websites that allow people to connect and socialize. Usually, they have a [...]

Twittering Moms’ Motrin Smackdown

Wednesday, November 19th, 2008

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Over the weekend a truly extraordinary example of the impact social networking is having on business to consumer relationships emerged as Motrin’s newest ad campaign turned from a firestorm of criticism into a brilliant PR move.
Motrin’s campaign (done by NYC ad agency TAXI New York) commented on the various tolls [...]

Online Reputation Management Tips from Nadia King

Thursday, November 6th, 2008

I recently interviewed Nadia King, Apogee Search’s Manager of Natural Search Services, about online reputation management. More companies and individuals are learning that their online reputations are critical for success. Nadia outlined why online reputation management is important and she provided a few tips on how you can start to manage your online reputation now. [...]