I recently spoke with Lauren Perdue, a natural search specialist at Apogee Search. She discussed social networking strategies that businesses should consider to increase their online presence.
First, let’s identify the difference between social networking vs. social media. Social networking sites are websites that allow people to connect and socialize. Usually, they have a [...]

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Over the weekend a truly extraordinary example of the impact social networking is having on business to consumer relationships emerged as Motrin’s newest ad campaign turned from a firestorm of criticism into a brilliant PR move.
Motrin’s campaign (done by NYC ad agency TAXI New York) commented on the various tolls [...]

I recently interviewed Nadia King, Apogee Search’s Manager of Natural Search Services, about online reputation management. More companies and individuals are learning that their online reputations are critical for success. Nadia outlined why online reputation management is important and she provided a few tips on how you can start to manage your online reputation now. [...]