Last week, our good friend Matt Cutts informed us that a Google PageRank update would occur over the next few days. By our calculations, this means that the updates most likely occurred over the weekend. Since Mr. Cutts “figured the SEO industry could use something to discuss, so I thought I’d […]

Google announced the launch of their Webmaster Tools Access Provider Program last week on their official blog. The idea of this program is to introduce as many webmasters as possible to Google Webmaster Tools, which launched back in 2006.
The idea of this program is great. Google has made Webmaster Tools more accessible to the […]

Once the bane of all who wanted to mix form and function on the internet, Adobe has created a system to make Flash-based websites crawlable by search engines.
“Adobe is providing optimized Adobe Flash Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that […]

A new study reported on Slashdot suggests that the amount of value in business associated with the “long-tail”—that is, dealing primarily in smaller quantities for niche markets—is less a wonderful thing for businesses than recently assumed. In short, greed and fear play a big role here just like it does in everything economic. […]

Moderator:Mike Grehan, Global KDM Officer, Acronym MediaSpeakers:Mitch Joel, President, Twist ImageDustin Rideout, Account Director, Digital Strategist, WundermanAndy Renieris, Head of Search, Yahoo! Canada Search
Ostensibly, this session was part of the Advanced Track at SES Toronto, but it unfortunately focused primarily on what blended search is, and why you should be doing it. Given that blended […]

Much has been made about yesterday’s forecast of the SEM Industry. Long story short: things are pretty good, or in the words of Larry David: “Pretty, pretty, pretty, pretty, pretty, pretty, pretty, pretty good.” According to Radar Research and SEMPO the SEM industry was projected to grow to an $11.6 billion industry in 2007, […]

Another SMX conference has come, and I sit waiting for Danny Sullivan’s open keynote. The lights go down and AC/DC’s “Hells Bells” comes over the speakers. And, then Danny is introduced. Danny opens by telling the story of SMX.
The keynote is titled “Search 3.0, 4.0 & Beyond”.
In Danny’s nomenclature, Search 1.0 was the original content […]

Apogee recently had the privilege of visiting and studying SEO in Taipei, Taiwan over the last few weeks. Our intention was to study the role SEO plays in Asia and how it differs, if at all, from SEO in the United States. Despite the obvious language barrier, we were able to gain some insight into […]

After more and more evidence that an economic downturn is coming, marketing departments and firms everywhere are bracing for a hit. Marketing has historically been on the receiving end of lay offs once a recession kicks in, but will this ring true for those in search engine marketing? Withstanding the dot com bust, SEM has […]

People have been discussing the imminent demise of SEO and SEO firms for several years now. This week, Mike Grehan jumped on the “SEO is Dying” bandwagon. I often agree with Mike’s opinions, but not this one.
The arguments always seem to boil down to the same “the web is changing” mantra. So far, these changes […]