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Archive for the 'Natural Search (SEO)' Category

Blog Content Tip – Incenting Employees to Write for the Company Blog

Wednesday, February 24th, 2010

We all know that Google loves new content and a blog can be a great way to continually create fresh content.  Many companies find that a blog becomes an integral part of their overall SEO strategy to drive more search engine traffic and increase Page Rank.  However, writing a blog post several times a month [...]

The SEO Implications of Bing, Part II: SERPs

Monday, July 27th, 2009

My last post explored the possible differences between Bing’s new algorithm and Google, affirming some commonly cited variances and discovering others that had little or no evidence. Though there were some confirmed differences between the way Bing and Google determine the rankings of natural results, they would probably have little impact on search engine optimization [...]

The Ugly Side of Brand Management

Thursday, July 16th, 2009

New York Attorney General Andrew Cuomo announced yesterday that Lifestyle Lift, a cosmetic surgery company providing “facial-firming procedures,” will pay $300,000 in penalties and costs for publishing false reviews of the company and its procedures on the Internet. The company must also cease posting fake reviews and testimonials online and clearly disclose Internet content for [...]

Nonprofit SEO Recommendations: Liberty Hill Foundation

Tuesday, July 14th, 2009

In this week’s edition of SEO Odds & Ends, I’m shifting gears into the nonprofit SEO space. I came across Liberty Hill Foundation’s website and found their slogan to be impressive–”30 Years of Change, Not Charity.” As a fan of participating in change instead of throwing money at problems, this spoke to me and I [...]

Link Love Monday Edition – Happy Fourth!

Monday, July 6th, 2009

Is anyone else dragging from copious amounts of sunshine, fireworks and Dr. Pepper? I hope your 4th treated you well, and that you encountered plenty of hot dogs, burgers, 7-layer dips, double decker boats, wakeboards, and sunscreen, of course. Now, to the links we go!
Link: Traffic Drops and Site Architecture Issues
Love: myth busters. Google covers a couple [...]

Link Love Friday with Cory B.

Friday, June 19th, 2009

Link: Best Practices for Product Search
Love: optimizing your universal search presence.  The natural search results aren’t the only results that deserve optimization attention.  Universal search requires a holistic approach to SEO where you need to also focus on optimizing for local, blogs, videos, images, and if you have an e-commerce website, product search which makes [...]

SEO Odds & Ends Thursday: The Stepping Stone School

Thursday, June 18th, 2009

For the second edition of my blog series, I came across a local Austin site that is a prime example of how marketing efforts combined with a great industry presence can achieve adequate search engine presence. The Stepping Stone School is a highly recognized preschool, established in 1979, currently with 17 locations around Austin, TX. [...]

What is Bing?

Monday, June 15th, 2009

In a move that is pretty commonplace within the search industry, Microsoft has attempted to make a splash as a search engine yet again. This time, instead of simply adding new features into MSN or Live, they launched an entirely new brand, Bing.com at the end of May. So–What is Bing? What impact has it made? [...]

Link Love Friday with Cory B.

Friday, June 12th, 2009

Link: What is Location Prominence?
Love: unraveling local search ranking factors.  So you’re a small business (or a large one for that matter), and after doing some reading on SEO, you’ve gone to Google Local Business Center and claimed your business’ listing.  You’ve read about PageRank and the importance of attracting high quality incoming links with [...]

Quick Tips from the Queen of SEO, Nadia King

Friday, June 12th, 2009

 
Many companies come to us with experiences, good and bad, at other SEO shops. So, I decided to give one of those companies some quick feedback on their existing SEO efforts, and how I would recommend improving those efforts.
The website: is focused on lead generation for a software company who specializes in large equipment rentals (party, [...]