We all know that Google loves new content and a blog can be a great way to continually create fresh content. Many companies find that a blog becomes an integral part of their overall SEO strategy to drive more search engine traffic and increase Page Rank. However, writing a blog post several times a month [...]
Archive for the 'Natural Search (SEO)' Category
My last post explored the possible differences between Bing’s new algorithm and Google, affirming some commonly cited variances and discovering others that had little or no evidence. Though there were some confirmed differences between the way Bing and Google determine the rankings of natural results, they would probably have little impact on search engine optimization [...]
New York Attorney General Andrew Cuomo announced yesterday that Lifestyle Lift, a cosmetic surgery company providing “facial-firming procedures,” will pay $300,000 in penalties and costs for publishing false reviews of the company and its procedures on the Internet. The company must also cease posting fake reviews and testimonials online and clearly disclose Internet content for [...]
In this week’s edition of SEO Odds & Ends, I’m shifting gears into the nonprofit SEO space. I came across Liberty Hill Foundation’s website and found their slogan to be impressive–”30 Years of Change, Not Charity.” As a fan of participating in change instead of throwing money at problems, this spoke to me and I [...]
Is anyone else dragging from copious amounts of sunshine, fireworks and Dr. Pepper? I hope your 4th treated you well, and that you encountered plenty of hot dogs, burgers, 7-layer dips, double decker boats, wakeboards, and sunscreen, of course. Now, to the links we go!
Link: Traffic Drops and Site Architecture Issues
Love: myth busters. Google covers a couple [...]
Link: Best Practices for Product Search
Love: optimizing your universal search presence. The natural search results aren’t the only results that deserve optimization attention. Universal search requires a holistic approach to SEO where you need to also focus on optimizing for local, blogs, videos, images, and if you have an e-commerce website, product search which makes [...]
For the second edition of my blog series, I came across a local Austin site that is a prime example of how marketing efforts combined with a great industry presence can achieve adequate search engine presence. The Stepping Stone School is a highly recognized preschool, established in 1979, currently with 17 locations around Austin, TX. [...]
In a move that is pretty commonplace within the search industry, Microsoft has attempted to make a splash as a search engine yet again. This time, instead of simply adding new features into MSN or Live, they launched an entirely new brand, Bing.com at the end of May. So–What is Bing? What impact has it made? [...]
Link: What is Location Prominence?
Love: unraveling local search ranking factors. So you’re a small business (or a large one for that matter), and after doing some reading on SEO, you’ve gone to Google Local Business Center and claimed your business’ listing. You’ve read about PageRank and the importance of attracting high quality incoming links with [...]
Many companies come to us with experiences, good and bad, at other SEO shops. So, I decided to give one of those companies some quick feedback on their existing SEO efforts, and how I would recommend improving those efforts.
The website: is focused on lead generation for a software company who specializes in large equipment rentals (party, [...]