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Archive for the 'Malpractice' Category

Internet Marketing Services Firm Sued for False Claims

Tuesday, November 18th, 2008

Forget about the endless rain, there is actually something different happening in Washington state. The State Attorney General’s office is suing and for false claims of results and poor customer service, among many other things.
Now you might think it odd, but I’m not surprised to see this sort of suit. The SEM [...]

To Catch a Predator: The Online Abuse of Trademarks

Monday, August 20th, 2007

One little known, yet potentially salient fact about Google AdWords and bidding on trademarked terms, is that it’s not always the advertiser that chooses to bid on the trademark. We have seen cases where, depending on the match type chosen (and, perhaps, depending on how much money Google’s Algorithm predicts it can make for [...]

MSN as the Fast Follower

Tuesday, May 22nd, 2007

Microsoft has always been known as a follower. Rarely do they innovate; their efforts are at best an evolutionary step on someone else’s work. And they never follow quickly.
Until now.
Slightly more than a month after Google purchases DoubleClick for about three billion dollars, MSN copies the action by purchasing Aquantive. That’s pretty quick to put [...]

Cold Calling SEO Firm

Thursday, June 22nd, 2006

I guess I’ll be nice and not reveal the name of the firm, but I just returned a voicemail from a gentleman named Paul at an SEO firm. He said that he had just been on my website and noticed that we were doing some paid search advertising.
According to Paul, it’s very difficult to generate [...]

Aaron Wall Case Update

Monday, April 3rd, 2006

SEO Book
Due to a lack of response by Traffic Power to the judge’s jurisdictional dismissal, the case apprears to be over. Congrats, Aaron!
Aaron also links to this Authoritative Guide to Unethical SEO Business Practices, a motion for summary judgement in another Traffic Power case.

Cockroaches in the SEO Industry

Wednesday, March 22nd, 2006

Leann Pass
Leann reports on a firm, ParamountWebMasters, that cold called one of her clients. The firm claimed that the client’s site was engaging in dangerous SEO practices, and was about to be banned by Google.
Leann’s reputation in the industry is of squeeky clean search engine optimization, the client knew this, and told the firm “no [...]

Round Two to Aaron

Tuesday, February 14th, 2006

SEO Book
I didn’t see this when I wrote the previous article, but Aaron has scored a major legal victory. A judge has thrown out the Traffic Power case on grounds of personal jurisdiction. Traffic Power has thirty days to request leave to ammend the complaint and fix the jurisdictional issues, but I would not be [...]

Aaron Wall vs. Traffic Power

Tuesday, February 14th, 2006

SEO Book
Round One to Aaron.
As many of you know, Aaron Wall, creator of SEO Book has been involved in a legal fight with Traffic Power. Aaron posted on his site his opinion on the quality of Traffic Power’s service (technically, on the lack of quality). Now, it happens that Aaron’s opinion on Traffic Power matches [...]