One little known, yet potentially salient fact about Google AdWords and bidding on trademarked terms, is that it’s not always the advertiser that chooses to bid on the trademark. We have seen cases where, depending on the match type chosen (and, perhaps, depending on how much money Google’s Algorithm predicts it can make for […]

Microsoft has always been known as a follower. Rarely do they innovate; their efforts are at best an evolutionary step on someone else’s work. And they never follow quickly.
Until now.
Slightly more than a month after Google purchases DoubleClick for about three billion dollars, MSN copies the action by purchasing Aquantive. That’s pretty quick to put […]

I guess I’ll be nice and not reveal the name of the firm, but I just returned a voicemail from a gentleman named Paul at an SEO firm. He said that he had just been on my website and noticed that we were doing some paid search advertising.
According to Paul, it’s very difficult to generate […]

SEO Book
Due to a lack of response by Traffic Power to the judge’s jurisdictional dismissal, the case apprears to be over. Congrats, Aaron!
Aaron also links to this Authoritative Guide to Unethical SEO Business Practices, a motion for summary judgement in another Traffic Power case.

Leann Pass
Leann reports on a firm, ParamountWebMasters, that cold called one of her clients. The firm claimed that the client’s site was engaging in dangerous SEO practices, and was about to be banned by Google.
Leann’s reputation in the industry is of squeeky clean search engine optimization, the client knew this, and told the firm “no […]

SEO Book
I didn’t see this when I wrote the previous article, but Aaron has scored a major legal victory. A judge has thrown out the Traffic Power case on grounds of personal jurisdiction. Traffic Power has thirty days to request leave to ammend the complaint and fix the jurisdictional issues, but I would not be […]

SEO Book
Round One to Aaron.
As many of you know, Aaron Wall, creator of SEO Book has been involved in a legal fight with Traffic Power. Aaron posted on his site his opinion on the quality of Traffic Power’s service (technically, on the lack of quality). Now, it happens that Aaron’s opinion on Traffic Power matches […]