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Archive for the 'Local Search' Category

The SEO Implications of Bing, Part II: SERPs

Monday, July 27th, 2009

My last post explored the possible differences between Bing’s new algorithm and Google, affirming some commonly cited variances and discovering others that had little or no evidence. Though there were some confirmed differences between the way Bing and Google determine the rankings of natural results, they would probably have little impact on search engine optimization [...]

SEO Odds & Ends Wednesday: Fire up Some Local Search for the 4th of July!

Wednesday, July 1st, 2009

For this week’s installation of SEO odds & ends, I really had to dig–fireworks companies around Austin don’t have a great presence in the search engines. I’m basing these comments on my personal searches for “austin fireworks” in Google, Yahoo, and Bing. A few factors are causing the lack of individual fireworks shops/stands in search [...]

Link Love Friday with Cory B.

Friday, June 12th, 2009

Link: What is Location Prominence?
Love: unraveling local search ranking factors.  So you’re a small business (or a large one for that matter), and after doing some reading on SEO, you’ve gone to Google Local Business Center and claimed your business’ listing.  You’ve read about PageRank and the importance of attracting high quality incoming links with [...]

Link Love Mon…Err Tuesday with Cory B.

Tuesday, May 26th, 2009

It’s late Tuesday which means it’s time for Link Love Monday. Hopefully you had a solid, and if you were lucky, relaxing weekend. For the rest of us who entertained guests over the Memorial Day holiday, here’s to drinking lots of water and going to bed at 7:30 tonight! Today’s set of links lean toward [...]

Google Maps Adds Transit Lines

Wednesday, January 14th, 2009

I live in Austin.  Traffic is bad.  No, it’s not NYC bad or LA bad, but it’s still relatively bad.  Interstate 35 is probably my least favorite highway of all time – and I-40 between Little Rock, AR and Memphis, TN isn’t exactly the yellow brick road.  We certainly need to do something about public [...]

Here it is: What to Expect for Search Engine Marketing in 2009

Tuesday, January 13th, 2009

So here we are, the infamous “prediction post”…we knew you couldn’t resist, so neither could we. Last year brought so many important changes to the search engine marketing industry, and even more substantial refinements await in 2009 as search engines continue to tweak their algorithms and work to deliver the results that users are searching [...]

Google’s SearchWiki: Rankings Are Not Dead

Tuesday, December 23rd, 2008

The year is almost done. I’ve noticed quite a number of “Best of 2008″ posts floating around the search marketing industry, along with the proverbial prediction posts: what does 2009 hold for SEM? The SEO department here at Apogee batted this question back and forth during one of our team meetings to formulate a list [...]

Search Optimization for a Bizarre Bazaar

Monday, December 22nd, 2008

‘Tis the season for shopping, right? Well, on this lazy weekend, I was hoping to go to one of those cute little holiday bazaars with local and handmade treasures. I actually went to one last year and wanted to check the hours and entrance fee. So, like the good little search marketer that I am, [...]

A Follow up to Apogee’s 2008 Search Predictions

Friday, December 19th, 2008

At the beginning of the year, this post on the Apogee Search Marketing Blog made some predictions about search marketing in 2008. Before we try to make any predictions about 2009, let’s take a minute to review 2008’s search predictions compared to what actually occurred over the last 12 months.
Apogee’s 2008 search predictions were as [...]

MapQuest Meets Twitter

Tuesday, December 16th, 2008

MapQuest recently added a Twitter feed to their local start pages that allows users to follow tweets from individuals living in their respective cities. All users have to do is select the city they’d like to follow, opt into the feed and voila! You can follow the tweets of people located in Austin, Portland, Boston, [...]