The year is almost done. I’ve noticed quite a number of “Best of 2008″ posts floating around the search marketing industry, along with the proverbial prediction posts: what does 2009 hold for SEM? The SEO department here at Apogee batted this question back and forth during one of our team meetings to formulate a list [...]

‘Tis the season for shopping, right? Well, on this lazy weekend, I was hoping to go to one of those cute little holiday bazaars with local and handmade treasures. I actually went to one last year and wanted to check the hours and entrance fee. So, like the good little search marketer that I am, [...]

At the beginning of the year, this post on the Apogee Search Marketing Blog made some predictions about search marketing in 2008. Before we try to make any predictions about 2009, let’s take a minute to review 2008’s search predictions compared to what actually occurred over the last 12 months.
Apogee’s 2008 search predictions were as [...]

MapQuest recently added a Twitter feed to their local start pages that allows users to follow tweets from individuals living in their respective cities. All users have to do is select the city they’d like to follow, opt into the feed and voila! You can follow the tweets of people located in Austin, Portland, Boston, [...]

I interviewed Cory Barbot, a Natural Search Specialist and resident expert on local search, at Apogee Search. He took some time to explain local search and how to use it to your advantage. Below are some of the highlights from our discussion:
Example of Google local search. Click to see the image larger.
Cory began by explaining [...]

Each year, Beloit College releases The List.  The List, “…provides a look at the cultural touchstones that shape the lives of students entering college,” and is composed by Beloit’s Keefer Professor of the Humanities Tom McBride and Public Affairs Director Ron Nief. I came across The List while Stumbling the other night and [...]