Apogee Search launched their new Website Effectiveness Consulting portfolio of services on Tuesday, August 19th and national media outlets have taken notice. Reuters, TMCnet.com, and International Business Times are among several news and news related sites to report on Apogee’s new offerings.
The official Apogee Website Effectiveness press release was released on MarketWire.com. The press […]

Last Friday, Yahoo! released sections of their controversial ad agreement with Google to the public. The agreement was part of Yahoo!’s quarterly financial statement which was filed with the Securities and Exchange Commission.
Several pages of the agreement have been redacted, including sections of how the deal between the two Internet companies will work. They’ve […]

Google announced some key enhancements to their content network today. Google formally acquired DoubleClick back in March of this year, and when they did so, Google promised to use this new venture to help “empower agencies, advertisers and publishers to collaborate more efficiently and effectively, and provide a better experience for [their] users.” These new […]

Cuil (pronounced Cool), a company dedicated to search technology, launched their new search engine on Monday, July 28.
It has been widely editorialized in popular SEO blogs that the likelihood of Cuil overtaking Google is slim due largely in part to Google’s enormous brand popularity. But, Cuil says that they can and will exceed Google […]

Last week, our good friend Matt Cutts informed us that a Google PageRank update would occur over the next few days. By our calculations, this means that the updates most likely occurred over the weekend. Since Mr. Cutts “figured the SEO industry could use something to discuss, so I thought I’d […]

Google announced the launch of their Webmaster Tools Access Provider Program last week on their official blog. The idea of this program is to introduce as many webmasters as possible to Google Webmaster Tools, which launched back in 2006.
The idea of this program is great. Google has made Webmaster Tools more accessible to the […]

The use of trademarks within search marketing has, of course, been a hot topic for a number of years now. Unfortunately, the actual case law on this topic is limited and inconsistent. Google’s stance is that one can advertise using trademarked terms as part of one’s key phrase, but cannot use them in the copy […]

Once the bane of all who wanted to mix form and function on the internet, Adobe has created a system to make Flash-based websites crawlable by search engines.
“Adobe is providing optimized Adobe Flash Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that […]

A new study reported on Slashdot suggests that the amount of value in business associated with the “long-tail”—that is, dealing primarily in smaller quantities for niche markets—is less a wonderful thing for businesses than recently assumed. In short, greed and fear play a big role here just like it does in everything economic. […]

Moderator:Mike Grehan, Global KDM Officer, Acronym MediaSpeakers:Mitch Joel, President, Twist ImageDustin Rideout, Account Director, Digital Strategist, WundermanAndy Renieris, Head of Search, Yahoo! Canada Search
Ostensibly, this session was part of the Advanced Track at SES Toronto, but it unfortunately focused primarily on what blended search is, and why you should be doing it. Given that blended […]