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Archive for the 'Price Comparison' Category

Twelve Predictions for Search Marketing in 2008

Thursday, January 3rd, 2008

In a courageous show of unity against the oppression of Base 10 numbering systems, here is our list of a dozen predictions for the search engine marketing industry this year.
1. Management tools become the cost of having a seat at the paid search table, rather than a competitive advantage.
In past years, advertisers in competitive spaces [...]

Experian Reportedly Grabbing PriceGrabber

Wednesday, December 7th, 2005

MarketingVOX
I suspect this will provide more benefit to PriceGrabber than to Experian. The strength of Experian’s suite of properties might be enough to turn PriceGrabber into one of the top players, however. In my opinion, they are currently quite a ways back from the top two players, Froogle and Shopping.com.

Froogle Spam

Monday, December 5th, 2005

Comparison Engines
Brian Smith details a case of affiliate spam on Froogle.

New Players in Shopping and Comparison Search

Thursday, December 1st, 2005

Search Engine Watch
Like the paid search market of four years ago, price comparison engines are popping up all over the place. Most will have insignificant traffic volumes, so be careful before depositing money to too many of them.