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Archive for the 'Pay Per Call' Category

A Follow up to Apogee’s 2008 Search Predictions

Friday, December 19th, 2008

At the beginning of the year, this post on the Apogee Search Marketing Blog made some predictions about search marketing in 2008. Before we try to make any predictions about 2009, let’s take a minute to review 2008’s search predictions compared to what actually occurred over the last 12 months.
Apogee’s 2008 search predictions were as [...]

Twelve Predictions for Search Marketing in 2008

Thursday, January 3rd, 2008

In a courageous show of unity against the oppression of Base 10 numbering systems, here is our list of a dozen predictions for the search engine marketing industry this year.
1. Management tools become the cost of having a seat at the paid search table, rather than a competitive advantage.
In past years, advertisers in competitive spaces [...]

Creating a Paid Search Magnum Opus

Thursday, August 23rd, 2007

Only a few writers have mastered the art of keeping it short and sweet. It took Dickens only 52 characters to sum up the French Revolution. Luckily for novices, Google and Yahoo! offer a total of 95 characters to create an ad for online products and services. However writing for character limits instead of content [...]

Google Click-to-Call Pranks

Wednesday, November 22nd, 2006

TechCrunch:
The initial click-to-call release from Google was very easy to game with prank calls. They’ve re-released the service in a less useful, but harder to prank, version.

Pay Per Call Market Projections

Tuesday, February 21st, 2006

Media Post
The Kelsey Group sees Pay Per Call reaching $3.7 billion by 2010.
The article also quotes LCG/Apogee Search CEO Bill Leake.

Google Click-To-Call Sightings

Tuesday, February 14th, 2006

Web Pro News
Slowly, Google’s pay per call service rolls out…

Preview of Google Pay-Per-Call?

Thursday, January 26th, 2006

Chicago Business
Google buys ad space in Chicago Sun-Times, with a toll-free number instead of a link. Looks like another early try-out of the upcoming pay-per-call system.

Google Looks to Patent Mobile Click-to-call Ads

Friday, January 13th, 2006

ClickZ
Google is clearly working hard to get an Intellectual Property land-grab going to avoid a repeat of its early days in pay per click, when it wantonly tread all over the early GoTo/Overture/Yahoo patent on the fundamental Pay Per Click model, and had to settle the case (without, of course, admitting wrongdoing) for quite the [...]

Google Tests Pay-Per-Call Ads

Thursday, November 24th, 2005

ClickZ
Proving the legitimacy of pay per call as an advertising method, Google enters the game.

Yahoo Testing Ingenio Pay-Per-Call Ads

Tuesday, November 8th, 2005

MarketingVOX
Pay Per Call is one of the best online vehicles for localized advertising.