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Archive for the 'Email Marketing' Category

Email Design Guidelines

Tuesday, December 6th, 2005

MIT Advertising Lab
MIT gives solid, real-world advice on the proper way to design commercial emails.

Study: Search engine use on the rise

Monday, November 21st, 2005

Email remains the number one activity online, but search is now number two, after winning a fight with news.

Email List Prices Continue to Drop

Tuesday, November 8th, 2005

Email list prices have to drop quite a bit further before email list rental is a consistantly profitable method.

Survey: Deliverability Is Emailers’ Top Concern

Wednesday, August 31st, 2005

Given the quality of most email campaigns, I should think they would be more worried about the effectiveness of the emails that are delivered.

New E-mail Laws May Catch Marketers Off-Guard

Wednesday, June 29th, 2005

ClickZ Network
If you send email to Michigan or Utah that contains advertising for anything illegal for minors (alcohol, tobacco, gambling, prescription drugs, or adult-rated material), you will need to compare your list against each state’s new do-not-email lists. Penalties for violations include fines and jail time. Ostensibly, the law is protect minors, not stop spam, [...]