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Archive for the 'Online Marketing' Category

Blog Content Tip – Incenting Employees to Write for the Company Blog

Wednesday, February 24th, 2010

We all know that Google loves new content and a blog can be a great way to continually create fresh content.  Many companies find that a blog becomes an integral part of their overall SEO strategy to drive more search engine traffic and increase Page Rank.  However, writing a blog post several times a month [...]

Post-Holiday PPC Clean Up

Monday, February 15th, 2010

Ahhh, holidays. I’m guessing that about 50% of the country is hung over this chilly Monday morning due to either romantic champagne &  wine with a loved one, or contrary tequila shots & beer with friends or the TV.
As you try to shake off the after-effects this holiday, remember to shake off any after-effects that [...]

Your Site Needs an Espresso Shot

Monday, February 1st, 2010

During PubCon Vegas 2009, Matt Cutts hinted that Google will start considering page load time in their organic search ranking algorithm in 2010.  Google already factors the time the pages on your site take to populate into its quality score, a metric used for Pay Per Click customers to reward higher quality sites with top [...]

Live Search Results from Google

Thursday, December 10th, 2009

Google Social Search has gone live, literally. Now when you search for a topic, Google’s universal search results feature real-time updates from social networks such as Facebook, MySpace, FriendFeed, Jaiku, , and Twitter, all of which have partnered with the search engine giant. So don’t be alarmed when you see tweets appearing [...]

Optimizing for Social Search

Tuesday, November 17th, 2009

The dawn of a new search marketing era is upon us, marked by the rising glow emanating from Twitter deals between Microsoft’s Bing and soon after, Google. Providing real-time search results from social media outlets is a game changing addition to how people search and find information online and puts more pressure on the delicate [...]

Austin Restaurant Week and Beefing Up Your Content

Tuesday, September 15th, 2009

Is the content on your site linkable?  Does it need to be beefed up?  Do you deserve to be ranked on the first page?  No, yes, no?  We’ll use Austin Restaurant Week to illustrate the idea behind creating sumptuous, linkable content to garner incoming links.  Google is hungry and you need to feed it.
First, what [...]

BlindSearch: Which Search Engine Will You Choose?

Tuesday, August 18th, 2009

Brands influence purchases; there is really no argument about that. The art of advertising has paired a brand with a single adjective since the ads moved beyond basic product descriptions. For example: Coca-Cola=Classic, Gatorade=Quench, and Volvo=Safety. In today’s market, Google=Search and Bing=Decide. What would happen if brands were to disappear and only the bare bones, [...]

Microsoft, Yahoo! Now What?

Monday, August 3rd, 2009

The dust has begun to settle in the Microsoft/Yahoo! deal that took place last week. Now we can finally begin to see what it really means… or can we? This specific topic can be broken down and analyzed in a million different ways. The implications on SEO, ad space, search engine market share, user interface [...]

The SEO Implications of Bing, Part II: SERPs

Monday, July 27th, 2009

My last post explored the possible differences between Bing’s new algorithm and Google, affirming some commonly cited variances and discovering others that had little or no evidence. Though there were some confirmed differences between the way Bing and Google determine the rankings of natural results, they would probably have little impact on search engine optimization [...]

Is Mobile Finding its Place in Search? Google Seems to Think So

Thursday, July 16th, 2009

It is anything but a secret that today’s consumers rely heavily on the use of their smartphones to accomplish previously desktop dominated tasks. It can even be argued that the ease of use of mobile devices has overthrown its desktop counterpart as the weapon of choice for solving every day quandaries. The growing use of [...]