A new study reported on Slashdot suggests that the amount of value in business associated with the “long-tail”—that is, dealing primarily in smaller quantities for niche markets—is less a wonderful thing for businesses than recently assumed. In short, greed and fear play a big role here just like it does in everything economic. […]

Moderator:Mike Grehan, Global KDM Officer, Acronym MediaSpeakers:Mitch Joel, President, Twist ImageDustin Rideout, Account Director, Digital Strategist, WundermanAndy Renieris, Head of Search, Yahoo! Canada Search
Ostensibly, this session was part of the Advanced Track at SES Toronto, but it unfortunately focused primarily on what blended search is, and why you should be doing it. Given that blended […]

On April 24, 2008 a sizable army of Apogeeans – the Apogee Army of Altruism –set off for the southern most tip of Austin to volunteer at the Capital Area Food Bank of Texas (CAFB).
The eighteen or so of us arrived at CAFB and made our way to the holding area to sign in […]

Like a soap opera, things are heating up between Microsoft and Yahoo, complete with threats, machinations, and denials. As things stand right now, I see five possible outcomes.
1) Nothing happens.Very unlikely. Yahoo’s numbers aren’t there right now, and an attempt to stay the course would create considerable unrest amongst Yahoo shareholders.
2) Microsoft purchases Yahoo in […]

Much has been made about yesterday’s forecast of the SEM Industry. Long story short: things are pretty good, or in the words of Larry David: “Pretty, pretty, pretty, pretty, pretty, pretty, pretty, pretty good.” According to Radar Research and SEMPO the SEM industry was projected to grow to an $11.6 billion industry in 2007, […]

The Paid Search world was in a tizzy last week over the announcement of Google’s beta testing for its new Automatic Matching (AM) feature for AdWords. Below is Google’s explanation of the tools’ functions, and just for fun, see if you can guess what two words triggered the uproar.
“Automatic Matching automatically extends your campaign’s reach […]

Continuing the series of keynotes about the future of search, today we’ll be hearing “Generating Next: Search in the Coming Decade”. Unlike the previous panels, this is a panel moderated by Chris Sherman and Gord Hotchkiss. Panel members are Brad Goldberg (Microsoft), Larry Heck (Yahoo), and Peter Norvig (Google).
Question: Will search as we know it […]

Another SMX conference has come, and I sit waiting for Danny Sullivan’s open keynote. The lights go down and AC/DC’s “Hells Bells” comes over the speakers. And, then Danny is introduced. Danny opens by telling the story of SMX.
The keynote is titled “Search 3.0, 4.0 & Beyond”.
In Danny’s nomenclature, Search 1.0 was the original content […]

Apogee recently had the privilege of visiting and studying SEO in Taipei, Taiwan over the last few weeks. Our intention was to study the role SEO plays in Asia and how it differs, if at all, from SEO in the United States. Despite the obvious language barrier, we were able to gain some insight into […]

After more and more evidence that an economic downturn is coming, marketing departments and firms everywhere are bracing for a hit. Marketing has historically been on the receiving end of lay offs once a recession kicks in, but will this ring true for those in search engine marketing? Withstanding the dot com bust, SEM has […]