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Archive for the 'Research' Category

It Must Be Super Bowl Week

Wednesday, January 28th, 2009

Google Hot Trends is one of the most useful tools Google offers. It shows a list of keywords that have seen a spike in search traffic recently.
Unlike most search marketing tools, whose data is at least a day (if not months) old, Google Hot Trends generally shows data from the previous hour. That is about [...]

Google Launches New Media Planning Tool

Tuesday, July 22nd, 2008

Google introduced a new tool on June 24th called Ad Planner. Ad Planner is marketed as a research and media planning tool that will give advertisers another method of measuring their media audience and ROI. It seems to be targeted to reach the long-tail or niche consumers. Currently, Ad Planner is in a [...]