Recently Yahoo enlisted the help of Mike Moran author of Do it Wrong Quickly to do an extremely poignant blog about the most common pitfalls of SEM. These ideas are perfectly on target. Yahoo is suggesting not to target by position, not to focus on clicks, and giving advice about quality landing pages. Maybe it’s […]

We extended the previous test for Client B so that the data for the same time period was pulled down over a number of days. The hypothesis is that the data might change over time as Google performs analysis on invalid clicks and such. This theory did not hold up in the test:

Day
Time
Clicks
Cost
Impr

1st
2am
199
$759.52
128,242

1st
3am
200
$759.52
762.14

2nd
4am
200
$759.52
762.14

3rd
4am
200
$759.52
762.14

3rd
11am
200
$759.52
762.14

4th
4am
200
$759.52
762.14

4th
11am
200
$759.52
762.14

5th
4am
200
$759.52
762.14

6th
4am
200
$759.52
762.14

7th
4am
200
$759.52
762.14

8th
4am
200
$759.52
762.14

9th
4am
200
$759.52
762.14

10th
4am
200
$759.52
762.14

11th
4am
200
$759.52
762.14

12th
4am
200
$759.52
762.14

13th
4am
200
$759.52
762.14

We also ran […]

Continuing our series on Google AdWords API Data Consistency, we repeated yesterday’s test this morning, this time with a B2C lead generation client (hereafter Client B). Unfortunately, the results from this test were infinitely worse.
Fortunately, the results were still pretty darn good:

Time
Clicks
Cost
Impr

2am
199
$759.52
128,242

3am
200
$762.14
128,715

4am
200
$762.14
128,715

5am
200
$762.14
128,715

6am
200
$762.14
128,715

7am
200
$762.14
128,715

8am
200
$762.14
128,715

9am
200
$762.14
128,715

10am
200
$762.14
128,715

All the stats had settled out completely by 3am, and were quite close to […]

For some time, we have seen a rumor floating around that data downloaded via the Google AdWords API can fluctuate for the first day or so after it is created. One theory is that it takes time for all the data to be registered from the various data centers.
To test the validity of this theory, […]

Comments are paraphrased.
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Speakers:
Robert Ashby, Microsoft (formerly Director of Search @ Expedia)
Peter Hershberg, Managing Partner, Reprise Media
Misty Locke, President & Co-Founder, Range Online Media
Chris Zaharias, Senior Vice President, Strategic Initiatives, Efficient Frontier
Jeffrey – We’re going to try out a good ole Lincoln Douglas debate formate. Hopefully, it’ll […]

Reuben Yau:
I’m not a big fan of Google Analytics as it won’t give a simple transaction list, but Reuben has a great way to at least understand from where your traffic is really coming.

WebTrends Acquires ClickShift

SEOmoz Blog:
In the most scathing review I’ve seen of Google Analytics yet, SEOmoz’s Michael Martinez blasts Google Analytics for inaccurate data.

Google Analytics has a blog. Do you think they’ll explain how to remove the duplicates from their transaction numbers?

SEO Round Table
When setting up transaction types within Google’s tracking system, you have to enter in the value of a lead. This value is then stored in cleartext within Javascript for all your competitors to see.
Nice data security, Google…