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Archive for the 'Metrics' Category

It Must Be Super Bowl Week

Wednesday, January 28th, 2009

Google Hot Trends is one of the most useful tools Google offers. It shows a list of keywords that have seen a spike in search traffic recently.
Unlike most search marketing tools, whose data is at least a day (if not months) old, Google Hot Trends generally shows data from the previous hour. That is about [...]

Yahoo! Announces Launch of Web Analytics

Thursday, October 9th, 2008

On Wednesday, Yahoo! announced the release of their new Yahoo! Web Analytics (beta) tool, which stems from their acquisition of IndexTools this past May. Website owners who employ the new tool can expect powerful data and insights, as well as real-time reports and graphs that will help identify ways in which to improve a site’s [...]

A Little Advice from Yahoo Goes a long Way

Thursday, January 17th, 2008

Recently Yahoo enlisted the help of Mike Moran author of Do it Wrong Quickly to do an extremely poignant blog about the most common pitfalls of SEM. These ideas are perfectly on target. Yahoo is suggesting not to target by position, not to focus on clicks, and giving advice about quality landing pages. Maybe it’s [...]

AdWords Data Consistency – Longer Term

Thursday, August 30th, 2007

We extended the previous test for Client B so that the data for the same time period was pulled down over a number of days. The hypothesis is that the data might change over time as Google performs analysis on invalid clicks and such. This theory did not hold up in the test:

Day
Time
Clicks
Cost
Impr

1st
2am
199
$759.52
128,242

1st
3am
200
$759.52
762.14

2nd
4am
200
$759.52
762.14

3rd
4am
200
$759.52
762.14

3rd
11am
200
$759.52
762.14

4th
4am
200
$759.52
762.14

4th
11am
200
$759.52
762.14

5th
4am
200
$759.52
762.14

6th
4am
200
$759.52
762.14

7th
4am
200
$759.52
762.14

8th
4am
200
$759.52
762.14

9th
4am
200
$759.52
762.14

10th
4am
200
$759.52
762.14

11th
4am
200
$759.52
762.14

12th
4am
200
$759.52
762.14

13th
4am
200
$759.52
762.14

We also ran [...]

More on AdWords Data Consistency

Wednesday, August 8th, 2007

Continuing our series on Google AdWords API Data Consistency, we repeated yesterday’s test this morning, this time with a B2C lead generation client (hereafter Client B). Unfortunately, the results from this test were infinitely worse.
Fortunately, the results were still pretty darn good:

Time
Clicks
Cost
Impr

2am
199
$759.52
128,242

3am
200
$762.14
128,715

4am
200
$762.14
128,715

5am
200
$762.14
128,715

6am
200
$762.14
128,715

7am
200
$762.14
128,715

8am
200
$762.14
128,715

9am
200
$762.14
128,715

10am
200
$762.14
128,715

All the stats had settled out completely by 3am, and were quite close to [...]

Consistency of AdWords API Data

Tuesday, August 7th, 2007

For some time, we have seen a rumor floating around that data downloaded via the Google AdWords API can fluctuate for the first day or so after it is created. One theory is that it takes time for all the data to be registered from the various data centers.
To test the validity of this theory, [...]

SMX Advanced – Debate: Is Bid Management Dead?

Tuesday, June 5th, 2007

Comments are paraphrased.
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Speakers:
Robert Ashby, Microsoft (formerly Director of Search @ Expedia)
Peter Hershberg, Managing Partner, Reprise Media
Misty Locke, President & Co-Founder, Range Online Media
Chris Zaharias, Senior Vice President, Strategic Initiatives, Efficient Frontier
Jeffrey – We’re going to try out a good ole Lincoln Douglas debate formate. Hopefully, it’ll [...]

URL Detail in Google Analytics

Tuesday, January 16th, 2007

Reuben Yau:
I’m not a big fan of Google Analytics as it won’t give a simple transaction list, but Reuben has a great way to at least understand from where your traffic is really coming.

Analytics/Optimization Firm Rollup?

Monday, December 4th, 2006

WebTrends Acquires ClickShift

Ouch Town, Population You, Google Analytics!

Wednesday, August 16th, 2006

SEOmoz Blog:
In the most scathing review I’ve seen of Google Analytics yet, SEOmoz’s Michael Martinez blasts Google Analytics for inaccurate data.