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Archive for the 'Media Planning' Category

Promoting Events with Paid Search Campaigns from Vivian Chang

Thursday, December 11th, 2008

Vivian Chang, a paid search consultant at Apogee Search, took a few minutes to speak with me about event driven paid search campaigns. Vivian shared a few tips and best practices that she has learned while managing event driven paid search campaigns for Apogee’s clients.
Vivian began by explaining that event driven paid search campaigns [...]

Google Strikes Deal with NBC

Monday, September 15th, 2008

Google announced last week that it will start selling TV ads for NBC/Universal’s cable stations, a historical opportunity for both the television station and the search engine giant.
The agreement would allow Google TV ads to buy time on six of the NBC’s cable stations, including MSNBC, Oxygen and C-NBC. The companies will split the [...]

Google Launches New Media Planning Tool

Tuesday, July 22nd, 2008

Google introduced a new tool on June 24th called Ad Planner. Ad Planner is marketed as a research and media planning tool that will give advertisers another method of measuring their media audience and ROI. It seems to be targeted to reach the long-tail or niche consumers. Currently, Ad Planner is in a [...]