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Archive for the 'Fraud Detection' Category

Google to Partner with Click Forensics

Monday, October 13th, 2008

On Monday, ComputerWorld reported that Google is partnering up with click-fraud detection firm Click Forensics in order to aid in the detection and reporting of search ad click fraud.
Also, Google has stated that it will now accept submissions from Factr, a product of Click Forensics that was created with the help of Yahoo, that [...]

Disappearing Search Results Add to Chinese Gymnast Controversy

Tuesday, August 26th, 2008

Recent controversy has been swirling over the real age of China’s Gold-Medal gymnast He Kexin, who edged out U.S. gymnast Nastia Liuken for the gold medal in the un-even bars.
The youngest age for women to compete in the Olympics is 16-years-old, but several Internet sites, news reports, and even former U.S. womens gymnastics coach [...]

Pay Per Action Needs Transparency

Tuesday, October 9th, 2007

Google’s Pay Per Action (PPA) offering has been in beta for several months. As part of the beta, we’ve been running a test campaign on Apogee-Search.com. The traffic volume has been disappointing, to say the least. The campaign has received over 250,000 impressions, and only a pair of conversions. We’re using the same ads that [...]

SMX Advanced – Paid Search Roundtable

Monday, June 4th, 2007

Comments are paraphrased.
Stewart Easterby, VP of Sales Operations, Yahoo! Search Marketing
- Gave Panama overview.
- Average of 12-15% of click on Yahoo! Network are identified and not billed for
- Basic API is free. Advanced API (which includes support and marketing programs) is $2,000/month. More info available at booth.

Doug Stotland, Director of Microsoft adCenter, Microsoft
- Want to [...]

Mike OKrongli questions 2% Click Fraud rate

Friday, December 15th, 2006

Marketing Pilgrim:
Clever title and great analysis.
Yes, he takes a distinctly negative slant, but raises good points.

But, can they play nice?

Thursday, August 3rd, 2006

John Battelle’s Searchblog:
Google, Yahoo, and MSN have announced plans to work together to combat click fraud. Certainly this is a laudable move, but can these fierce competitors work together sufficiently to achieve anything?
And, of course, they each still have a financial incentive to keeping click fraud around.

Report: Click Fraud on the Rise

Monday, July 17th, 2006

Associated Press:
Click Forensics reports that the click fraud rate is up 0.4% from three months ago. I’m sure, however, that if we had just let it happen, it wouldn’t have increased.

Google: We don’t “let it happen”

Friday, July 14th, 2006

GoogleBlog:
Google explains that Schmidt’s comments were simply in reference to the theory of click fraud. Even if true, it indicates a lack of understanding of the point of view of their customers.
If anything ever causes Google to truly stumble, you can bet it’ll be connected to their hubris.

Schmidt: Let click fraud happen

Monday, July 10th, 2006

ZDNet Digital Micro-Markets:
Google’s CEO suggests that click fraud is a problem that will take care of itself. If a particular keyword (or batch of keywords) is unprofitable due to click fraud, advertisers will stop bidding on that keyword, and the fraud will go away as the bid prices drop.
The hubris of this statement is stunning, [...]

What’cha gonna do with a blog spammer…

Monday, June 26th, 2006

Spam Blocker Resouce:
So, this guy discovers someone using his wi-fi connection. A packet sniffer shows the guy is using the connection for blog spamming. He shuts the guy’s connection down so the spammer leaves, and he follows the spammer to his house.
Now, he wants suggestions of what do to with this information.
Certainly, nothing illegal should [...]