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Archive for the 'Industry News & Research' Category

Microsoft, Yahoo! Now What?

Monday, August 3rd, 2009

The dust has begun to settle in the Microsoft/Yahoo! deal that took place last week. Now we can finally begin to see what it really means… or can we? This specific topic can be broken down and analyzed in a million different ways. The implications on SEO, ad space, search engine market share, user interface [...]

Link Love Monday Edition – Happy Fourth!

Monday, July 6th, 2009

Is anyone else dragging from copious amounts of sunshine, fireworks and Dr. Pepper? I hope your 4th treated you well, and that you encountered plenty of hot dogs, burgers, 7-layer dips, double decker boats, wakeboards, and sunscreen, of course. Now, to the links we go!
Link: Traffic Drops and Site Architecture Issues
Love: myth busters. Google covers a couple [...]

Link Love Friday with Cory B.

Friday, June 19th, 2009

Link: Best Practices for Product Search
Love: optimizing your universal search presence.  The natural search results aren’t the only results that deserve optimization attention.  Universal search requires a holistic approach to SEO where you need to also focus on optimizing for local, blogs, videos, images, and if you have an e-commerce website, product search which makes [...]

Link Love Friday with Cory B.

Friday, June 12th, 2009

Link: What is Location Prominence?
Love: unraveling local search ranking factors.  So you’re a small business (or a large one for that matter), and after doing some reading on SEO, you’ve gone to Google Local Business Center and claimed your business’ listing.  You’ve read about PageRank and the importance of attracting high quality incoming links with [...]

New and Improved: Link Love Friday!

Friday, June 5th, 2009

Okay, so the first installment of Link Love Monday was actually born to two proud parents on a Monday. The next installment hit on a Tuesday. Therefore, it’s only fitting that Link Love “Someday” occur on a Friday eventually. Things have been quite hectic around here to say the least, but due diligence will be paid [...]

Link Love Mon…Err Tuesday with Cory B.

Tuesday, May 26th, 2009

It’s late Tuesday which means it’s time for Link Love Monday. Hopefully you had a solid, and if you were lucky, relaxing weekend. For the rest of us who entertained guests over the Memorial Day holiday, here’s to drinking lots of water and going to bed at 7:30 tonight! Today’s set of links lean toward [...]

Google Provides Valuable Information with Enhanced Rich Snippets

Friday, May 15th, 2009

Screenshot of Google homepage in beta testing, 1998.
Many of us remember the days of the Google search that produced a simple list of blue hyperlinks. Google then added what they called “snippets” to their presentation – a small preview of pertinent information about each site to entice the reader. On May 12, 2009, Google announced [...]

Google’s Keyword Tool adds Local and Global Search – Helpful or Useless?

Wednesday, April 29th, 2009

Although not many people have been talking about it, Google made a fairly major change to the Google Adwords interface last week, including some significant changes to the Google Adwords keyword tool.
Change is Good
The Google Adwords keyword tool has changed over time, and overall, the tool continues to be a great resource for search marketers. [...]

How Will Google SearchWiki Influence Search Marketing?

Monday, March 30th, 2009

Oscar Pico, a Senior Natural Search Specialist at Apogee Search, recently took time to get me acquainted with Google’s SearchWiki. He discussed what Google’s SearchWiki is and how it can affect search engine marketing campaigns.
Launched in November 2008, the Google SearchWiki allows searchers to personalize Google search results by ranking, removing/adding web pages and sharing [...]

Yahoo! Introduces Rich Ads into Search

Friday, February 20th, 2009

Yesterday Yahoo! announced that they will now be including videos, images and custom search boxes in their paid listings to create what they are calling “Rich Ads in Search.”
This new ad format, which has been in testing for the past year, is aimed at increasing not only brand exposure, but click-through rates and conversion [...]