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Archive for the 'Branding' Category

BlindSearch: Which Search Engine Will You Choose?

Tuesday, August 18th, 2009

Brands influence purchases; there is really no argument about that. The art of advertising has paired a brand with a single adjective since the ads moved beyond basic product descriptions. For example: Coca-Cola=Classic, Gatorade=Quench, and Volvo=Safety. In today’s market, Google=Search and Bing=Decide. What would happen if brands were to disappear and only the bare bones, [...]

How Branding and Search Marketing Work Hand in Hand

Friday, February 13th, 2009

“Why do I need to pay for clicks on my brand name?”
Does this question sound familiar? The reasoning for asking this question usually follows shortly after and sounds something like, “If they’re already searching for me, won’t they just click my natural search listing?” Clients ask this question far too often, and as tough [...]

Social Media: To Blog or Not To Blog?

Wednesday, October 15th, 2008

Blogs! Everyone loves a blog. Blogs are a great way to pursue long-tail keywords, speak directly to your customers, and funnel readers to your website. Is a corporate blog a good idea for your brand, though? Maybe.
Corporate blogs can help you reach out to consumers, but solely product-driven content gets boring quickly. 37 Signals has [...]

Social Media: Set Your Company A-Twitter

Friday, October 10th, 2008

This is the second post in a series about social media.
Twitter presents its users with a very simple premise: tell the world what you’re doing right now, in 140 characters or less. Hardcore Twitter users stay constantly engaged via Twitter clients like Twhirl and Twitteriffic, providing them a nonstop stream of news, updates, pictures and [...]

SEM for SMB: Creating a Memorable Business Identity

Tuesday, July 22nd, 2008

This session was presented by Tina Schweiger, the President of Spoonbend, Inc. last Wednesday at SEM for SMB, a SEM conference in Austin for small-to-medium businesses.
As Tina and her assistants handed out several fun things including sheets of company logos, legal size paper, safety scissors and glue sticks, I knew that this was going to [...]