Brands influence purchases; there is really no argument about that. The art of advertising has paired a brand with a single adjective since the ads moved beyond basic product descriptions. For example: Coca-Cola=Classic, Gatorade=Quench, and Volvo=Safety. In today’s market, Google=Search and Bing=Decide. What would happen if brands were to disappear and only the bare bones, [...]
Archive for the 'Design' Category
Is anyone else dragging from copious amounts of sunshine, fireworks and Dr. Pepper? I hope your 4th treated you well, and that you encountered plenty of hot dogs, burgers, 7-layer dips, double decker boats, wakeboards, and sunscreen, of course. Now, to the links we go!
Link: Traffic Drops and Site Architecture Issues
Love: myth busters. Google covers a couple [...]
As an Account Manager at Apogee Search, Kate van Ravenhorst has helped various clients implement website redesigns. Through her experiences Kate has discovered a few best practices for implementing a successful website redesign, and she was kind enough to share her knowledge with me.
When a company chooses to employ a website redesign there are a [...]
“Why do I need to pay for clicks on my brand name?”
Does this question sound familiar? The reasoning for asking this question usually follows shortly after and sounds something like, “If they’re already searching for me, won’t they just click my natural search listing?” Clients ask this question far too often, and as tough [...]
When a new year rolls around, a flurry of activity usually occurs with businesses wanting to create new websites. On one hand, this makes sense – many times, marketing budgets are renewed, or maybe the holiday season went better than planned so there is extra cash to invest in the company. From a search engine [...]
‘Tis the season for shopping, right? Well, on this lazy weekend, I was hoping to go to one of those cute little holiday bazaars with local and handmade treasures. I actually went to one last year and wanted to check the hours and entrance fee. So, like the good little search marketer that I am, [...]
Over the past several months, the battleground for my name, “Robert Elwell,” as a search term has been like trench warfare. While getting it from the top 30 to the top five in months prior, my personal website often suffered in terms of optimization due to a lack of external links and somewhat low keyword [...]
Blogs! Everyone loves a blog. Blogs are a great way to pursue long-tail keywords, speak directly to your customers, and funnel readers to your website. Is a corporate blog a good idea for your brand, though? Maybe.
Corporate blogs can help you reach out to consumers, but solely product-driven content gets boring quickly. 37 Signals has [...]
This is the second post in a series about social media.
Twitter presents its users with a very simple premise: tell the world what you’re doing right now, in 140 characters or less. Hardcore Twitter users stay constantly engaged via Twitter clients like Twhirl and Twitteriffic, providing them a nonstop stream of news, updates, pictures and [...]
This session was presented by Tina Schweiger, the President of Spoonbend, Inc. last Wednesday at SEM for SMB, a SEM conference in Austin for small-to-medium businesses.
As Tina and her assistants handed out several fun things including sheets of company logos, legal size paper, safety scissors and glue sticks, I knew that this was going to [...]