Brands influence purchases; there is really no argument about that. The art of advertising has paired a brand with a single adjective since the ads moved beyond basic product descriptions. For example: Coca-Cola=Classic, Gatorade=Quench, and Volvo=Safety. In today’s market, Google=Search and Bing=Decide. What would happen if brands were to disappear and only the bare bones, [...]
Archive for the 'Current News' Category
It is anything but a secret that today’s consumers rely heavily on the use of their smartphones to accomplish previously desktop dominated tasks. It can even be argued that the ease of use of mobile devices has overthrown its desktop counterpart as the weapon of choice for solving every day quandaries. The growing use of [...]
New York Attorney General Andrew Cuomo announced yesterday that Lifestyle Lift, a cosmetic surgery company providing “facial-firming procedures,” will pay $300,000 in penalties and costs for publishing false reviews of the company and its procedures on the Internet. The company must also cease posting fake reviews and testimonials online and clearly disclose Internet content for [...]
The release of Bing, Microsoft’s new search engine, was accompanied by much commotion among SEO specialists. The early public release shook up the day-to-day lives of search marketers – all of a sudden, one of the familiar “big three” got a facelift.
Much of the uproar was focused on the marketing surrounding Bing, its share of [...]
2009 has thus far been the year of innovation in regards to search engine marketing. The ever growing popularity of Twitter and its newly introduced Twitter Search has since opened the flood gates of what is now referred to as “Real-Time Search.” The demand for instant, relevant results has spawned a slew of real-time search [...]
In a move that is pretty commonplace within the search industry, Microsoft has attempted to make a splash as a search engine yet again. This time, instead of simply adding new features into MSN or Live, they launched an entirely new brand, Bing.com at the end of May. So–What is Bing? What impact has it made? [...]
Okay, so the first installment of Link Love Monday was actually born to two proud parents on a Monday. The next installment hit on a Tuesday. Therefore, it’s only fitting that Link Love “Someday” occur on a Friday eventually. Things have been quite hectic around here to say the least, but due diligence will be paid [...]
So it begins. Welcome to the inaugural installment of Link Love Monday™ (alright, so it’s not really trademarked — is that illegal?) where I’ll pass along links I’ve found particularly stimulating. Unfortunately, I’d like all of the links I post to have actually been born last week, but monitoring industry blogs could be a full-time [...]
Screenshot of Google homepage in beta testing, 1998.
Many of us remember the days of the Google search that produced a simple list of blue hyperlinks. Google then added what they called “snippets” to their presentation – a small preview of pertinent information about each site to entice the reader. On May 12, 2009, Google announced [...]
The search marketing world is assembled at SMX West today. The irony is that the talk of the conference isn’t even at the show. Instead, he’s sitting pretty back at his headquarters for world domination at PC Mag. He, of course, is John Dvorak.
His article “SEO Fiascoes: The Trouble with Search Engine Optimization,” in which [...]