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Archive for the 'SMX Advanced 2007' Category

Google’s Privacy Flap

Wednesday, June 13th, 2007

Privacy concerns regarding Google have been simmering for some time, but now they’ve blown up into a full conflagration. For those who don’t read the news, Privacy International has accused Google of poor privacy practices. Google has responsed quite testily. Here is some of the major coverage:
Original Press Release
Matt Cutts’ Reponse
Danny Sullivan’s Evaluation
TechCrunch Discussion
Of these, [...]

SMX Advanced – Paid Search: The Giant Focus Group

Tuesday, June 5th, 2007

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Speakers:
Tom Leung, Business Product Manager, Google Inc.
James Colborn, Product Manager, Search Strategy & adCenter Go To Market, Microsoft
John C. Kim, Senior Director, Advertiser Product Marketing, Yahoo! Search Marketing
Paul Vallez, Director of Product Management, Search Marketing, Ask.com
John
- More search tools developing to improve user experience.
- Search formats [...]

SMX Advanced Random Thought Five

Tuesday, June 5th, 2007

There are two tracks at SMX Advanced, the Paid Search Track and the Organic Search Track.
The room for the Paid Search Track has more comfortable chairs, wonderful desks for your laptop, and power outlets everywhere. The room for the Organic Search Track has hard chairs, no desks, and you have to get to the [...]

SMX Advanced – Pump Up Your Paid Search

Tuesday, June 5th, 2007

All comments are paraphrased as closely as I could capture them.
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Speakers:
Brad Geddes, Director of Search Engine Marketing, Local Launch
Ben Perry, Ph.D., Paid Search Director, iProspect
Matt Van Wagner, President, Find Me Faster
Brad
- Going to talk about day parting.
- Important for advertisers tracking their ROI on a daily [...]

Updated Google Webmaster Guidelines

Tuesday, June 5th, 2007

Matt Cutts suggested yesterday at SMX Advanced that this might happen soon; Google has updated their Webmaster Guidelines with considerably greater detail. Barry Schwartz covers the changes.

SMX Advanced – Debate: Is Bid Management Dead?

Tuesday, June 5th, 2007

Comments are paraphrased.
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Speakers:
Robert Ashby, Microsoft (formerly Director of Search @ Expedia)
Peter Hershberg, Managing Partner, Reprise Media
Misty Locke, President & Co-Founder, Range Online Media
Chris Zaharias, Senior Vice President, Strategic Initiatives, Efficient Frontier
Jeffrey – We’re going to try out a good ole Lincoln Douglas debate formate. Hopefully, it’ll [...]

SMX Advanced Random Thought Four

Monday, June 4th, 2007

The French Onion Soup, the Iceberg Wedge Salad and the Chocolate Lava at the Metropolitan Grill are to die for, and the steak ain’t bad either.
However, it’s crazy talk to have the smallest ribeye be 24 ounces in size. Even I can’t put away a pound and a half of beef!

SMX Advanced – Inside The Auction Black Box

Monday, June 4th, 2007

Comments are paraphrased.
Moderator: Jeffrey K. Rohrs, VP of Agency & Search Marketing, ExactTarget
Speakers:
Joshua Stylman, Managing Partners, Reprise Media
Jonah Stein, Alchemist Media
Dan Sundgren, Director of Sales, Efficient Frontier
Jeffrey – Today’s panelist are going to talk about what they believe is going on behind the scenes with the ad auction.
Dan
- My goal is to tell you what [...]

SMX Advanced Random Thought Three

Monday, June 4th, 2007

Does it mean I’m old if I don’t know how the shoulder bag thingee they gave us at registration is supposed to sit on my shoulder?

SMX Advanced – SEO, Meet SMM

Monday, June 4th, 2007

Again, all statements are paraphrased as fast as I could type them.
Moderator – Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Rand Fishkin – CEO & Co-Founder, SEOmoz
Cindy Krum, Senior SEO Analyst, Blue Moon Works
Todd Malicoat, Internet Marketing Consultant, Stuntdubl
Neil Patel, Author, Pronet Advertising
Danny – This session will have more fundamental information in it, as many of the [...]