Your professional source for all the latest Search Engine Marketing news and events.

Archive for the 'Conferences' Category

SES Toronto: Universal and Blended Search

Tuesday, June 17th, 2008

Moderator:Mike Grehan, Global KDM Officer, Acronym MediaSpeakers:Mitch Joel, President, Twist ImageDustin Rideout, Account Director, Digital Strategist, WundermanAndy Renieris, Head of Search, Yahoo! Canada Search
Ostensibly, this session was part of the Advanced Track at SES Toronto, but it unfortunately focused primarily on what blended search is, and why you should be doing it. Given that blended […]

SMX West 2008 Day 3 Keynote

Thursday, February 28th, 2008

Continuing the series of keynotes about the future of search, today we’ll be hearing “Generating Next: Search in the Coming Decade”. Unlike the previous panels, this is a panel moderated by Chris Sherman and Gord Hotchkiss. Panel members are Brad Goldberg (Microsoft), Larry Heck (Yahoo), and Peter Norvig (Google).
Question: Will search as we know it […]

SMX West 2008: Just Behave, A Look At Searcher Behavior

Wednesday, February 27th, 2008

Just Behave, A Look At Searcher Behavior
Wednesday, February 27, 4:45pm-6:00pm
Moderator: Gord Hotchkiss, President and CEO, Enquiro
Q&A Moderator: Gillian Muessig, President, SEOmoz
Speakers:
Michael Furgeson, Senior User Experience Analyst, Ask.com
Laura Granka, User Experience Research, Google
Ben Hanna, Vice President, Marketing, Business.com
It’s late on Day Two, and live blogging is a young person’s sport, so I don’t expect the amount […]

SMX West 2008 Day 2 Keynote

Wednesday, February 27th, 2008

Another day; another keynote. Yes, that’s a lame opening line, but I have not had enough coffee yet to write a good one.
This morning’s keynote is titled “Past, Present & Future of Search” and is being given by Louis Monier, VP of Products at Cuill (pronounced “cool”). Monier was at AltaVista in the early days.
Monier […]

SMX West 2008 Opening Keynote

Tuesday, February 26th, 2008

Another SMX conference has come, and I sit waiting for Danny Sullivan’s open keynote. The lights go down and AC/DC’s “Hells Bells” comes over the speakers. And, then Danny is introduced. Danny opens by telling the story of SMX.
The keynote is titled “Search 3.0, 4.0 & Beyond”.
In Danny’s nomenclature, Search 1.0 was the original content […]

The Future of Search

Friday, November 9th, 2007

I’ve spent the last couple of days at the inaugural BlogWorld & New Media Expo in Las Vegas, Nevada. While there have been numerous mentions of search, there has been little that was blogworthy for a search marketing blog. One session, “A Futurist Look at Web 10.0″ was different. The presenter, Thomas Frey, is executive […]

Affiliate Summit Q&A

Wednesday, September 12th, 2007

This past July Apogee Search took part in Affiliate Summit Miami. Affiliate Summit was started in 2003 with the mission of providing educational sessions on the latest search engine marketing trends and fostering a productive networking environment for affiliate marketers. Throughout the 3 day event Apogee Search helped usher in more support and education for […]

Google’s Privacy Flap

Wednesday, June 13th, 2007

Privacy concerns regarding Google have been simmering for some time, but now they’ve blown up into a full conflagration. For those who don’t read the news, Privacy International has accused Google of poor privacy practices. Google has responsed quite testily. Here is some of the major coverage:
Original Press Release
Matt Cutts’ Reponse
Danny Sullivan’s Evaluation
TechCrunch Discussion
Of these, […]

SMX Advanced - Paid Search: The Giant Focus Group

Tuesday, June 5th, 2007

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Speakers:
Tom Leung, Business Product Manager, Google Inc.
James Colborn, Product Manager, Search Strategy & adCenter Go To Market, Microsoft
John C. Kim, Senior Director, Advertiser Product Marketing, Yahoo! Search Marketing
Paul Vallez, Director of Product Management, Search Marketing, Ask.com
John
- More search tools developing to improve user experience.
- Search formats […]

SMX Advanced Random Thought Five

Tuesday, June 5th, 2007

There are two tracks at SMX Advanced, the Paid Search Track and the Organic Search Track.
The room for the Paid Search Track has more comfortable chairs, wonderful desks for your laptop, and power outlets everywhere. The room for the Organic Search Track has hard chairs, no desks, and you have to get to the […]