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Archive for the 'Conferences' Category

The Ultimate SEO Snake Oil Salesman? John Dvorak of Course!

Tuesday, February 10th, 2009

The search marketing world is assembled at SMX West today. The irony is that the talk of the conference isn’t even at the show. Instead, he’s sitting pretty back at his headquarters for world domination at PC Mag. He, of course, is John Dvorak.
His article “SEO Fiascoes: The Trouble with Search Engine Optimization,” in which [...]

PubCon organizers announce PubCon South 2009

Monday, November 10th, 2008

Today PubCon organizers

Important Tips from SMX East Panel of Search Engineers

Tuesday, October 14th, 2008

During the last day of panel discussions at SMX East, search engineers from Google, Yahoo!, and MSN were asked questions from the audience. The panel was moderated by Danny Sullivan and provided several important and valuable information that every SEM professional should know.
The representatives were Nathan Buggia, Live Search Webmaster Central, Lead Program Manager, [...]

Google Answers Your Local Search Questions

Monday, October 6th, 2008

Google’s Eric Stein was part of a panel discussion today at SMX East entitled “What’s New With Local Search Marketing,” moderated by Greg Sterling who posted this Q & A with Stein earlier today: Google Answers Your Local Questions. Sterling’s Q&A with Stein focused on preventing spam and how business owners can keep their listings [...]

SEM for SMB: Creating a Memorable Business Identity

Tuesday, July 22nd, 2008

This session was presented by Tina Schweiger, the President of Spoonbend, Inc. last Wednesday at SEM for SMB, a SEM conference in Austin for small-to-medium businesses.
As Tina and her assistants handed out several fun things including sheets of company logos, legal size paper, safety scissors and glue sticks, I knew that this was going to [...]

SES Toronto: Universal and Blended Search

Tuesday, June 17th, 2008

Moderator:Mike Grehan, Global KDM Officer, Acronym MediaSpeakers:Mitch Joel, President, Twist ImageDustin Rideout, Account Director, Digital Strategist, WundermanAndy Renieris, Head of Search, Yahoo! Canada Search
Ostensibly, this session was part of the Advanced Track at SES Toronto, but it unfortunately focused primarily on what blended search is, and why you should be doing it. Given that blended [...]

SMX West 2008 Day 3 Keynote

Thursday, February 28th, 2008

Continuing the series of keynotes about the future of search, today we’ll be hearing “Generating Next: Search in the Coming Decade”. Unlike the previous panels, this is a panel moderated by Chris Sherman and Gord Hotchkiss. Panel members are Brad Goldberg (Microsoft), Larry Heck (Yahoo), and Peter Norvig (Google).
Question: Will search as we know it [...]

SMX West 2008: Just Behave, A Look At Searcher Behavior

Wednesday, February 27th, 2008

Just Behave, A Look At Searcher Behavior
Wednesday, February 27, 4:45pm-6:00pm
Moderator: Gord Hotchkiss, President and CEO, Enquiro
Q&A Moderator: Gillian Muessig, President, SEOmoz
Speakers:
Michael Furgeson, Senior User Experience Analyst, Ask.com
Laura Granka, User Experience Research, Google
Ben Hanna, Vice President, Marketing, Business.com
It’s late on Day Two, and live blogging is a young person’s sport, so I don’t expect the amount [...]

SMX West 2008 Day 2 Keynote

Wednesday, February 27th, 2008

Another day; another keynote. Yes, that’s a lame opening line, but I have not had enough coffee yet to write a good one.
This morning’s keynote is titled “Past, Present & Future of Search” and is being given by Louis Monier, VP of Products at Cuill (pronounced “cool”). Monier was at AltaVista in the early days.
Monier [...]

SMX West 2008 Opening Keynote

Tuesday, February 26th, 2008

Another SMX conference has come, and I sit waiting for Danny Sullivan’s open keynote. The lights go down and AC/DC’s “Hells Bells” comes over the speakers. And, then Danny is introduced. Danny opens by telling the story of SMX.
The keynote is titled “Search 3.0, 4.0 & Beyond”.
In Danny’s nomenclature, Search 1.0 was the original content [...]