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Archive for the 'Blogging' Category

Blog Content Tip – Incenting Employees to Write for the Company Blog

Wednesday, February 24th, 2010

We all know that Google loves new content and a blog can be a great way to continually create fresh content.  Many companies find that a blog becomes an integral part of their overall SEO strategy to drive more search engine traffic and increase Page Rank.  However, writing a blog post several times a month [...]

New and Improved: Link Love Friday!

Friday, June 5th, 2009

Okay, so the first installment of Link Love Monday was actually born to two proud parents on a Monday. The next installment hit on a Tuesday. Therefore, it’s only fitting that Link Love “Someday” occur on a Friday eventually. Things have been quite hectic around here to say the least, but due diligence will be paid [...]

The US vs. Lori Drew – What Happens Now?

Friday, December 5th, 2008

Last week a new precedent for punishing cyberbullies was set as Missouri mom Lori Drew was convicted of three misdemeanors for violating MySpace’s terms of service in a complex hoax that led to a young girl’s suicide.
Megan Meier was thirteen when she had a falling out with Drew’s daughter, Sarah. Drew took it upon herself, [...]

Apogee Search’s Targeted Paid Search Campaign

Wednesday, November 26th, 2008

Friday ended an era at Apogee Search – our resident Office Mom, Connie Smith, is hanging up her 1,000,000 hats. Those who know Connie know that she puts everyone before herself, literally. For this reason, all of Apogee paid homage to Connie on her last day.
Lunch was had, stories were told, cake was enjoyed, [...]

Social Media: To Blog or Not To Blog?

Wednesday, October 15th, 2008

Blogs! Everyone loves a blog. Blogs are a great way to pursue long-tail keywords, speak directly to your customers, and funnel readers to your website. Is a corporate blog a good idea for your brand, though? Maybe.
Corporate blogs can help you reach out to consumers, but solely product-driven content gets boring quickly. 37 Signals has [...]

Where Can Social Media Take Your Business?

Thursday, October 9th, 2008

This is the first post in a series about social media.
Apogee launched our very first social media client in September and it has been quite an adventure bringing their corporate presence to the masses through Twitter, Facebook and the like. It’s been exciting to set up new channels of contact between our client and their [...]

5 Reasons SEM should Weather the (possible) Recession

Friday, February 8th, 2008

After more and more evidence that an economic downturn is coming, marketing departments and firms everywhere are bracing for a hit. Marketing has historically been on the receiving end of lay offs once a recession kicks in, but will this ring true for those in search engine marketing? Withstanding the dot com bust, SEM has [...]

PayPerPost Blog Links Still Impact Google Rankings

Wednesday, January 16th, 2008

October was a tough month for PayPerPost (PPP) bloggers. Many PPP opportunities required a blog to have a certain PageRank to be eligible to take them. Unfortunately, right before the holidays, a very large number of PPP sites saw their PageRank drop to zero. Suddenly, they were unqualified for the better paying blogging opportunities.
Posts from [...]

The Future of Search

Friday, November 9th, 2007

I’ve spent the last couple of days at the inaugural BlogWorld & New Media Expo in Las Vegas, Nevada. While there have been numerous mentions of search, there has been little that was blogworthy for a search marketing blog. One session, “A Futurist Look at Web 10.0″ was different. The presenter, Thomas Frey, is executive [...]

Recent Survey Finds Whatever it Wants to Find

Tuesday, October 23rd, 2007

When I looked at my list of action items for today I realized there was much to do in the world of client services, so much so that I was hoping I wouldn’t have to post a blog. However after seeing the posting on Search Engine Land that read “7 out of 10 Americans Experience [...]