After more and more evidence that an economic downturn is coming, marketing departments and firms everywhere are bracing for a hit. Marketing has historically been on the receiving end of lay offs once a recession kicks in, but will this ring true for those in search engine marketing? Withstanding the dot com bust, SEM has […]

October was a tough month for PayPerPost (PPP) bloggers. Many PPP opportunities required a blog to have a certain PageRank to be eligible to take them. Unfortunately, right before the holidays, a very large number of PPP sites saw their PageRank drop to zero. Suddenly, they were unqualified for the better paying blogging opportunities.
Posts from […]

I’ve spent the last couple of days at the inaugural BlogWorld & New Media Expo in Las Vegas, Nevada. While there have been numerous mentions of search, there has been little that was blogworthy for a search marketing blog. One session, “A Futurist Look at Web 10.0″ was different. The presenter, Thomas Frey, is executive […]

When I looked at my list of action items for today I realized there was much to do in the world of client services, so much so that I was hoping I wouldn’t have to post a blog. However after seeing the posting on Search Engine Land that read “7 out of 10 Americans Experience […]

A lot of people thought he was just being catchy, but the Notorious B.I.G. knew what he was talking about. An increase in monetary funds inevitably leads to an increase in personal and financial dilemmas. Unfortunately a congenital disorder known as: living in Brooklyn, cut his life short at the age of 24. Had Biggie […]

In the history of monolithic number two companies there have been a variety of innovations that have shifted the market place’s attention from the leader. Pepsi made clear cola, Reebok put a .002-psi pump in a shoe, Burger King concocted some sort of Chicken French Fry, and now Yahoo is creating a social networking site.
With […]

Only a few writers have mastered the art of keeping it short and sweet. It took Dickens only 52 characters to sum up the French Revolution. Luckily for novices, Google and Yahoo! offer a total of 95 characters to create an ad for online products and services. However writing for character limits instead of content […]

One little known, yet potentially salient fact about Google AdWords and bidding on trademarked terms, is that it’s not always the advertiser that chooses to bid on the trademark. We have seen cases where, depending on the match type chosen (and, perhaps, depending on how much money Google’s Algorithm predicts it can make for […]

Interesting article on Yahoo News covering a loosely formed coalition of bloggers that are trying to band together in order to form a labor union that they hope will help them receive health insurance, conduct collective bargaining and even set professional standards.
Jimmy Hoffa must be rolling over in Giants Stadium.

Is Google getting closer to solving consumer behavior? Yes and no, and yes, maybe. On Tuesday Susan Wojcicki, Google vice president of product management for advertising told Reuters Google would shy away from targeting consumer behavior. However on the same day Nick Fox, Google’s group business product manager, told ClickZ of the latest, nameless feature […]