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Archive for the 'Austin' Category

Apogee Teamwork at the Local Food Bank

Monday, September 21st, 2009

Recently, Apogee Search’s team of do-gooders returned to the Capital Area Food Bank of Texas (CAFB) for more volunteering and food processing fun. CAFB relies on the kindness and strong backs of their volunteers to fulfill their mission of nourishing the hungry people of Texas and leading the community in ending hunger. Currently, [...]

Austin Restaurant Week and Beefing Up Your Content

Tuesday, September 15th, 2009

Is the content on your site linkable?  Does it need to be beefed up?  Do you deserve to be ranked on the first page?  No, yes, no?  We’ll use Austin Restaurant Week to illustrate the idea behind creating sumptuous, linkable content to garner incoming links.  Google is hungry and you need to feed it.
First, what [...]

Head to Toe SEO at Austin’s Internet Marketing Meetup

Thursday, March 5th, 2009

Last night I spoke at the Austin Internet Marketing Meetup, which is organized by Laura Alter. There are professionals of all kinds in the group — some that focus primarily on SEO for their career, some that have their own business and want tips for online success, and others that are in a traditional marketing [...]

Apogee Gives Back to the Community with Coats for Kids

Thursday, December 4th, 2008

Wednesday morning, fifteen Apogee Search employees volunteered their time to Coats for Kids in Austin, TX. The annual community project, now in its 22nd year, collects and distributes coats to eligible children in Central Texas. Every year, the Junior League of Austin, Jack Brown Cleaners, KASE 101, KVUE and community volunteers come together to make [...]

Apogee Search’s Targeted Paid Search Campaign

Wednesday, November 26th, 2008

Friday ended an era at Apogee Search – our resident Office Mom, Connie Smith, is hanging up her 1,000,000 hats. Those who know Connie know that she puts everyone before herself, literally. For this reason, all of Apogee paid homage to Connie on her last day.
Lunch was had, stories were told, cake was enjoyed, [...]

Driving Traffic to Events with Paid Search

Tuesday, November 11th, 2008

The last weekend of October, the LIVESTRONG® Challenge was held in Austin, TX as the culmination of the 2008 events. This is a remarkable annual event “…uniting people to pick a fight with cancer” through participation in a 5K walk/run or a multi-distance bike ride. As an Apogee Search client, the Lance Armstrong Foundation has [...]

PubCon organizers announce PubCon South 2009

Monday, November 10th, 2008

Today PubCon organizers

Web Analytics Wednesday Austin – October 8, 2008

Friday, October 3rd, 2008

This month’s Web Analytics Wednesday (WAW) – Austin will be held at Little Woodrow’s in downtown Austin on Wednesday, October 8th at 5:30 PM. It will be hosted by Ian Strain-Seymour, Director of Product Development at Apogee Search.
This month’s event will use a “birds of a feather” format. Each table will have an assigned topic, [...]

Leveraging the Social Web

Wednesday, December 5th, 2007

This afternoon I attended the PRSA teleseminar at Tocquigny Advertising’s downtown Austin office. The topic was “Leveraging the Social Web: How digital communities create dialogues to advance health care”. The instructors were Larry Weber, chairman of the W2 Group, and Bo Piela, senior director of corporate communications at pharma firm Genzyme Corporation.
To start, Larry pointed [...]

Will Mash make Yahoo a better Number 2?

Tuesday, September 18th, 2007

In the history of monolithic number two companies there have been a variety of innovations that have shifted the market place’s attention from the leader. Pepsi made clear cola, Reebok put a .002-psi pump in a shoe, Burger King concocted some sort of Chicken French Fry, and now Yahoo is creating a social networking site.
With [...]