This afternoon I attended the PRSA teleseminar at Tocquigny Advertising’s downtown Austin office. The topic was “Leveraging the Social Web: How digital communities create dialogues to advance health care”. The instructors were Larry Weber, chairman of the W2 Group, and Bo Piela, senior director of corporate communications at pharma firm Genzyme Corporation.
To start, Larry pointed […]

In the history of monolithic number two companies there have been a variety of innovations that have shifted the market place’s attention from the leader. Pepsi made clear cola, Reebok put a .002-psi pump in a shoe, Burger King concocted some sort of Chicken French Fry, and now Yahoo is creating a social networking site.
With […]

If so, you most likely still missed the WSJ Online article about our pay-per-post marketing efforts. The article highlights the growing interest in sponsored reviews, and also draws attention to some of the issues businesses can come across when paying for honest, 3rd party reviews of their services.
Below is a quick blurb from the article […]

Only a few writers have mastered the art of keeping it short and sweet. It took Dickens only 52 characters to sum up the French Revolution. Luckily for novices, Google and Yahoo! offer a total of 95 characters to create an ad for online products and services. However writing for character limits instead of content […]

One little known, yet potentially salient fact about Google AdWords and bidding on trademarked terms, is that it’s not always the advertiser that chooses to bid on the trademark. We have seen cases where, depending on the match type chosen (and, perhaps, depending on how much money Google’s Algorithm predicts it can make for […]

Interesting article on Yahoo News covering a loosely formed coalition of bloggers that are trying to band together in order to form a labor union that they hope will help them receive health insurance, conduct collective bargaining and even set professional standards.
Jimmy Hoffa must be rolling over in Giants Stadium.

From the Search Sultan who brought you Search Engine Land comes: Sphinn (pronounced ’spin’), the newest social site for search and interactive marketers. Think of it as the area underneath the Facebook bleachers where all the geeks and misfits congregate to talk about what’s really going on throughout the web while looking generally standoffish.
The […]

Yesterday News.com made mention of a horde of postings and literature that had been written by Google Veep, Adam Bosworth. One piece of information they focused on in particular was Bosworth’s interest in the development of the next generation of personal health records, or—Google Health. It’s been theorized that Google Health would be a web-based […]

This week web measuring company Compete released the June market share for search engines. Google still leads the pack with 62% of the market share, so why are major publications like The New York Times covering this data? Evidently Google’s market share dropped five percent, in contrast to MSN’s market share that raised 5 percent. […]

Google Enterprise Blog:
I’m a fan of Whole Foods produce, and like the fact that they’re Austin-based, although they are a bit on the pricey end. I also like their new store finder, which is powered by Google Maps for Enterprise.