Apogee Search launched their new Website Effectiveness Consulting portfolio of services on Tuesday, August 19th and national media outlets have taken notice. Reuters, TMCnet.com, and International Business Times are among several news and news related sites to report on Apogee’s new offerings.
The official Apogee Website Effectiveness press release was released on MarketWire.com. The press […]

On April 24, 2008 a sizable army of Apogeeans – the Apogee Army of Altruism –set off for the southern most tip of Austin to volunteer at the Capital Area Food Bank of Texas (CAFB).
The eighteen or so of us arrived at CAFB and made our way to the holding area to sign in […]

After more and more evidence that an economic downturn is coming, marketing departments and firms everywhere are bracing for a hit. Marketing has historically been on the receiving end of lay offs once a recession kicks in, but will this ring true for those in search engine marketing? Withstanding the dot com bust, SEM has […]

In the history of monolithic number two companies there have been a variety of innovations that have shifted the market place’s attention from the leader. Pepsi made clear cola, Reebok put a .002-psi pump in a shoe, Burger King concocted some sort of Chicken French Fry, and now Yahoo is creating a social networking site.
With […]

If so, you most likely still missed the WSJ Online article about our pay-per-post marketing efforts. The article highlights the growing interest in sponsored reviews, and also draws attention to some of the issues businesses can come across when paying for honest, 3rd party reviews of their services.
Below is a quick blurb from the article […]

Fixin’ Supper has a nice write up on Bill Leake’s talk yesterday at SXSW.

CEO Bill Leake Shows How to Avoid Search Engine Marketing Malpractice at the 2006 SMP Event:
Apogee Search’s Bill Leake will be speaking at he 2006 Software Marketing Perspectives Conference and Expo, held June 12-14, 2006 at the Santa Clara Convention Center.
“The Software Marketing Perspectives Conference is one of the few places that you can have […]

This morning on CNBC’s Squawk Box, William Leake was featured in a segment answering questions on search engine marketing. If/when the segment is made available online, we will link to it here.

How to Juice Up a Site’s Rank:
Apogee Search president and CEO William Leake was featured in this morning’s Washington Post in an article exploring the importance of links in SEO.
Also featured was V7N’s John Scott.
All in all, a solid article. But, why is John the only one who got direct linkage!

Media Post
The Kelsey Group sees Pay Per Call reaching $3.7 billion by 2010.
The article also quotes LCG/Apogee Search CEO Bill Leake.