Your professional source for all the latest Search Engine Marketing news and events.

Archive for the 'Agencies' Category

SEO is Dying! Again…

Friday, January 18th, 2008

People have been discussing the imminent demise of SEO and SEO firms for several years now. This week, Mike Grehan jumped on the “SEO is Dying” bandwagon. I often agree with Mike’s opinions, but not this one.
The arguments always seem to boil down to the same “the web is changing” mantra. So far, these changes [...]

Affiliate Summit Q&A

Wednesday, September 12th, 2007

This past July Apogee Search took part in Affiliate Summit Miami. Affiliate Summit was started in 2003 with the mission of providing educational sessions on the latest search engine marketing trends and fostering a productive networking environment for affiliate marketers. Throughout the 3 day event Apogee Search helped usher in more support and education for [...]

MSN as the Fast Follower

Tuesday, May 22nd, 2007

Microsoft has always been known as a follower. Rarely do they innovate; their efforts are at best an evolutionary step on someone else’s work. And they never follow quickly.
Until now.
Slightly more than a month after Google purchases DoubleClick for about three billion dollars, MSN copies the action by purchasing Aquantive. That’s pretty quick to put [...]

Director of Search Marketing Services

Tuesday, May 15th, 2007

Are you an experienced search marketer and manager? Apogee Search is looking for a hyper achiever to join our team as the Director of Search Marketing Services and play a critical role in the growth of our firm.
We also have a number of other job openings.
To apply, please submit your resume to hiring@apogee-search.com, with the [...]

Who gets the credit?

Thursday, March 9th, 2006

This whole click fraud settlement raises a big question: Who gets the credit, the advertiser or the advertisers agency?
In many cases, an agency might run an advertiser AdWords system in an account the agency owns, rather than one the advertiser owns themselves. In such cases, the agency is the owner of the actual account to [...]

An engine for growth

Friday, January 20th, 2006

Austin Business Journal
ABJ profiles LCG/Apogee Search.

How Pay-Per-Click Is Killing the Traditional Publishing Industry

Tuesday, January 3rd, 2006

i, cringely
Robert makes some bold predictions, but I can’t really poke holes in them. Clearly, tough times are ahead for the print advertising industry. They will need to develop an environment of true accountability.

Search Engine Ad Reps: Friend or Foe?

Thursday, November 17th, 2005

Search Engine Watch
There have been rumors of ad reps for the search engines poaching clients away from agencies for some time. I think an article like this takes it out of the realm of “rumor”, however.
Thanks go to SearchViews for the link to the article.

YellowPages.com Taps GSD&M As Agency

Friday, August 26th, 2005